10+ Awesome Presentations for Event Professionals
Here is a roundup of 10 inspiring Slideshare presentations every event professional should read.
Slideshare is an all time favorite of this blog. I owe a lot to this fantastic community.
I believe Slideshare is an often ignored source of incredible content. If you use social media to advance your professional skills Slideshare is an unmatched source of useful content.
Slides (at least good ones) are extremely powerful media, thanks to the synergy of words and images. Such synergy is often times hard to achieve with blog posts.
Slideshare and #Eventprofs
There is a growing community of event professionals using Slideshare to share invaluable advice about planning, promoting and improving events.
I like to think I’ve been one of the first among them when I published my Event Management Template back in 2007.
25 presentations and 330,000 views later, I wanted to give you a more comprehensive overview of all the goodness going on within Slideshare. I hope more eventprofs will upload great content and that you, dear reader, will pay more attention to this valuable community.
Enough said, let’s have a look at 10 great Slideshare presentations for the event and meeting industry.
1. How To Supercharge Your Event
This is presentation is by Hugh MacLeod aka Gapingvoid. MacLeod is the most popular artist drawing cartoons about the Internet and Social Media. I actually missed this great presentation, powerfully illustrated by his cartoons.
2. Fascinating Event Marketing Stats
Hubspot filled their slides with very interesting statistics about event marketing. I appreciated the different perspectives of B2B vs B2C vs Noprofit. An interesting read, still very relevant.
3. How to write a good RFP for your Event Mobile App
Lovely presentation by fellow Italian #eventprof, Stefania Conti-Vecchi aka Eventagist. She put together a great deal of tips on how to write an effective RFP for your event mobile app. She presented this at IMEX America 2012 (hint hint, see you soon there in 2013).
4. Fundraising events and social media, how to #win
Jonathan Waddingham of JustGiving, the most popular fundraising platform out there, created these terrific slides. There is a lot of product pitch in this presentation (quite obviously so) but also very effective tips on using social media to promote your fundraising event.
5. How Hotels Can Use Social Media to Attract Event Planners
This one is by your beloved editor in chief. The purpose with this presentation was to get hoteliers to speak our language. Themes like customer service, location based marketing and video are increasingly important in the hotelier/event planner interaction. This presentation is an handy guide.
6. Using Events As Content Marketing
If you plan events and don’t know who Jeff Hurt is, well, you need to do some research. He usually writes for meeting planners and association planners. I like to think he writes for everyone who loves events.
7. 21 ways to boost your event
Very cool presentation by Cyriel Kortleven. He is a top master of ceremony. The emphasis here is on bosting the engagement of your audience. Cyriel shares practical tips that everyone can use to improve the audience experience.
8. Content Marketing for Events
An interesting perspective from Joe Pulizzi of the Content Marketing Institute. By looking at his own case study, he share effective tactics to drive more ticket sales.
9. Effective Social Media For Event Exhibitors
There is a growing problem with tradeshow exhibitors and social media, too much shouting. A few times I’ve experienced hashtag hijacking by clueless exhbitors who land the tradeshow floor wanting to ‘make some noise’. This presentation is very helpful to cure all of the above.
10. 10 Event Trends for 2013
Despite the shameless self promotion stunt, I could not avoid listing 10 Event Trends for 2013. First because it got more than 70,000 views in 3 months, secondly because I am very proud of it. If you missed it earlier, here it is.