Monthly Archives: November 2010

How Apple Use Events to Generate Buzz

Posted on November 23, 2010 by Julius Solaris

Apple is using events to generate buzz around its products and services Events have always represented a key activity for Steve Jobs’ impressive marketing machine. However Apple has recently made significant choices that highlighted the significance of events as the core of their… Read more

Posted in marketing | Tagged apple, buzz, Corporate Event Planning, event marketing, livestreaming, mac, pr, twitter | 2 Comments

The Best Way to Integrate Facebook to Your Event: RFID

Posted on November 19, 2010 by Julius Solaris

The contract between you, my dear reader and moi, your beloved editor, implies that when you hear about news such as the one below, you let me know. I feel ashamed I haven’t posted about this yet. It is one of the coolest Facebook promotion initiatives I have seen around for a while. Long… Read more

Posted in event technology | Tagged event marketing, event promotion, facebook, facebook advertising, rfid | 2 Comments

An Effective Work Breakdown Structure (WBS) Template

Posted on November 19, 2010 by Julius Solaris

You know I am a bit of a template freak. Whenever I stumble upon good ideas, I feel the urge to share with you, my beloved readers. Well, it so happens that while I was looking at tools to plan the work breakdown structure of my next project, I bumped into a great template by David Seah, the… Read more

Posted in templates | Tagged employee productivity, event planning, getting things done, gtd, productivity, project management, work breakdown structure | Comments Off

25 Resources for Pay Per Click Event Marketing

Posted on November 10, 2010 by Julius Solaris

Social Media lie in an amazing world full of lights, colours and emotions. Pay Per Click (PPC) Advertising is where the money is. Event professionals should be aware that marketing events with PPC could drive remarkable ROI. Remarkable and measurable that is. Don’t get me wrong, I am a big… Read more

Posted in marketing | Tagged facebook advertising, linkedin marketing, paid search, ppc books, ppc marketing, ppc presentations | 4 Comments

Epic Win Makes Productivity Fun

Posted on November 8, 2010 by Julius Solaris

I always stress how simplicity often means productivity. When considering productivity tools more does not mean better. Reality is that ultra detailed Gantt charts or Work Breakdown Structures apply only to large and complex projects. You, my dear event planner, need to get things done. You… Read more

Posted in productivity | 1 Comment

Scan Emotions to Measure Events ROI

Posted on November 5, 2010 by Julius Solaris

It would be great, wouldn’t it? Analyse the emotions of attendees to measure the success of events. Fedback Forms Stink Don’t try to sell me the story that feedback forms are reliable. Tweets from your attendees are, but not feedback forms. Feedback forms ask questions you devised. Not much… Read more

Posted in ideas | Tagged how to measure event success, measure events, measuring event performance, measuring event roi, roi | Comments Off

Increase Your Productivity with Wozaik

Posted on November 3, 2010 by Julius Solaris

Efficiency is at the heart of event planning. That’s why you need to keep an eye on the latest productivity tools. Being focused on what you do is becoming increasingly difficult with the Inernet information overload. Wozaik comes to the rescue in as a ‘read later’ free productivity tool…. Read more