When going green is not enough

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Last week I had the chance to read about De-growth. I am very convinced now that less is actually more. I think the concept behind the movement outperforms every green/sustainable theory so far. It is quite embarrassing there is no Wikipedia entry about it in English. I will commit to translate it from Italian.

There are several hundreds of posts around the blogosphere on how to green your event. You can follow my Blogroll to stumble upon a few. As a matter of fact most of the green/sustainable practices cut emissions, waste, etc. My point is that it is not enough. I’d suggest that what you do in your event actually generates value for internal (participants) and external (community) stakeholders.

To guide you through my point I’ll reference to the first example of how to achieve the optimum level of satisfaction and being useful.

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My local bakery rocks

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Few months ago I remembered reading astonishing news while I studied for my MBA in Australia. A McDonald’s shop was closed after few months of fierce competition from the local bakery. It all happened in Italy and few miles away from where I live. The story got so popular that even the NY Times wrote about it.

Today I went to check out the bread there and I must say it was incredibly tasty.

The first thought that I had was how many times do we forget our local strengths when designining a conference, a social program, but also a concert or a fashion show.
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Events and communities: councils and permissions

As previously analyzed, communities have a significant impact on the success of an event. Councils around the globe adopt policies toward particular kind of events that might e.g. attract large audiences or have an impact on the environment.

What is councils’ decision process toward events?

Of course a big portion of it it’s contextual and needs to be checked before the event in a feasibility study. A strict or helping council could be a threat or an opportunity of your SWOT analysis.

Nevertheless it is of utmost importance to check with the local council before making any decision. It is likely that permissions will be needed and that procedures must be followed

A standard procedure is summarized by Austrailia’s New South Wales
Department of Local Government:

A good practice is to come up with a checklist of impact, crowd spectrum, security requirements, risk assessment before contacting any council.

 

Web-based tool to assess environmental impact of meetings now available

MeetGreen is the pioneer’s choice for environmentally sound meetings. MeetGreen is a line of tools and certifications that give guidance for green meetings.

Green meetings have been defined as a “meeting that incorporates environmental considerations throughout all stages of the meeting in order to minimise the negative impact on the environment.”

A small meeting may not seem important, after all what difference does a few dozen cups and napkins make?

But think about what happens when it is on a large scale. For example, during a typical five day conference, 2,500 attendees will use 62,500 plates, 87,500 napkins, 75,000 cups or glasses and 90,000 cans or bottles. Plus there are all the greenhouse emissions from people travelling to and from the conference and paper and plastic waste from conference handouts.

A typical 5 day conference for 2,500 attendees will use 90,000 cans or bottles, 750,000 cups and 87,500 napkins (Meeting Strategies Worldwide, 2003).

Here are 10 top tips for green meetings available withouth purchasing.

 
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