10. Set Clear Objectives. In order to understand whether you made the right moves you need to have SMART objectives. During the event you’ll know what is important, after the event you’ll be able to measure your effectiveness9. Pick the right team. Two people that contribute and listen to others… Read more
Top Locations: Castello Sforzesco
April 27, 2007 By
This is a new section of this blog with useful information about the top locations around the world where to stage an event.I am open to submissions, please use the ‘contact me’ section to forward your favorite location. The first submission is dedicated to Italy.Castello Sforzesco is a 14th… Read more
Gantt Chart in use
April 26, 2007 By
I’ve been talking previously on how important is to break down in small packages the activities of a project. Once we have small packages of activities and we assigned a temporal weight to them, it might be useful to organize them chronologically in a Gantt Chart. A Gantt Chart visually… Read more
Web-based tool to assess environmental impact of meetings now available
April 24, 2007 By
MeetGreen is the pioneer’s choice for environmentally sound meetings. MeetGreen is a line of tools and certifications that give guidance for green meetings.Green meetings have been defined as a “meeting that incorporates environmental considerations throughout all stages of the meeting in order to… Read more
Template for Speakers Management
April 24, 2007 By
As I said in a previous post there is nothing a spreadsheet cannot achieve.Here is how I used Calc (or Excel) to manage Speakers and their cost to the organization.It helped me to organize and rationalize things. Obviously sensible data have been obscured.EnjoyDownload… Read more
Open Source Marketing
April 24, 2007 By
Open Source is a choice that I’ve made in my life. I love what is open and collaborative. I love it so much that I made a preso on Open Source and Open Source Marketing in my E-business Marketing MBA Course. The Collaborative approach should be adopted in project and event management. Users,… Read more
Work Breakdown Structure Levels
April 24, 2007 By
A Work Breakdown Structure helps in organizing what needs to be done in small packages of activities. There are several benefits in organizing the work in such manner, i.e. assigning tasks to team members or compute the time required to carry out the project.There are different levels of packages… Read more
Event Management Software
April 23, 2007 By
A crucial step for an event manager/coordinator/planner is to decide whether she/he will use a software to run the event.My personal suggestion is that there is nothing that a spreadsheet cannot achieve. Now if you use Office, Excel is the way to go. Microsoft Project is a more complex solution but… Read more
Web 2.0 and events come together
April 23, 2007 By
A characteristic of Web 2.0 is social networking.Events are seen positively by Web 2.0 initiatives. There are in fact multiple services that offer events scheduling. For event managers around the globe such platforms could become good (and cheap) promotional tools.The power of such tools is word of… Read more
Event Segmentation and Targeting
April 23, 2007 By
Identifying the target of an event is of utmost importance for a successful and smooth event. Having clear targets helps in choosing correct strategy, promotion, price and place. In order to select our target we firstly need to segment our market. Segmentation is one of the least understood… Read more
