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I’ve worked for more than 5 years with entertainment and being more specific with discos and clubs. I became what was and still is called a “PR”, a person that gives away “invites” to cool friends to populate the night. I earned a small percentage on every invite turned in with my name on [...]

Jack Mardack and Eventbrite

Eventbrite is an online ticketing and registration platform for events.
It is one of the most adopted and therefore definitely worth a review and interview with its Director of Marketing, Jack Mardack.
How does it work?

Few things that I love about the service:
- There is no standard price. They earn a percentage based on your ticket [...]

What’s Ricardo Semler got to do with events

Ricardo Semler has sparked a revolution for the theory of business management. He has actually put in practice what tons of authors have just theorized. He walked the walk and showed the world that horizontal management is indeed more effective than any other approach. Events are about people. Pressure, limited time and resources [...]

ecoCamp: a case study

Most of my afficionados know that I’ve worked in the past two months at ecoCamp, a BarCamp about the environment, ecology, sustainability and energy. The event took place yesterday 29th of March 2008 in Conversano - Italy. This post sums up what happened before, during and after the event, from an event management perspective. As [...]

When going green is not enough

Last week I had the chance to read about De-growth. I am very convinced now that less is actually more. I think the concept behind the movement outperforms every green/sustainable theory so far. It is quite embarrassing there is no Wikipedia entry about it in English. I will commit to translate it from Italian.
There are [...]