This post is a follow up to a previous article on organizing your sales effort. Without measurement you are wasting your time. Here is how to track and measure the impact of your event marketing efforts. In times of crisis you are accountable for every penny spent on your marketing. Scarcity… Read more
Some Advice on Social Media
November 3, 2011 By
I had a chat with Gianfranco at ConferenceBasics.com on Social Media for Events. Here is the link to the post and… Read more
10 Resources for Event Marketing Inspiration
October 5, 2011 By
It happened to all of us. All of a sudden, blank, no ideas for our event website, invites, concept, Twitter account, Facebook Page. Where should we look for event marketing ideas when we are desperate for inspiration? Let’s see… The Marketer’s Block It does exist. I am not the only one to… Read more
5 Ways to Sell Event Tickets at the Last Minute
September 29, 2011 By
This post answers the most pressing question all event professionals ask themselves: How can I sell more tickets? You got it planned, you spent months thinking about the smallest detail. You took care of everything. The problem is that you sold 30% of your tickets and the event is a month… Read more
How to Boost Event Registration with Social Media
June 10, 2011 By
This is a sponsored post by Cvent. For more information about sponsored posts click here. In a world where social media is constantly evolving and changing, it can be difficult for event marketers to know where to start or what to do next in this relatively new medium. However, there is no… Read more
How Nike Integrates Social Media at Sporting Events
May 19, 2011 By
The Nike Shout initiative grew Nike’s Indonesian social channels by 200,000 fans and followers. Here is how they did it. This post has been written by Julius Solaris for Event Manager Blog (?). While wondering on the Twitterverse I spotted a tweet by @ThisisEnzo who pointed me to a clever… Read more
