Why I like CitySocialising.com
2 comments so farCitySocialising is a great local service to help beating the personal barriers that prevent you from getting a better job, improving your social life, being active. Apart from that, it is an awesome threat to traditional event professionals.
Jo is organising Sunday lunch Hampstead and walk and has invited you to attend.
Graham is organising 18-20s west [...]
Free is the new black
10 comments so farPhoto by kalandrakas
The horrible economic trends as well as the impressive movement of user generated events is challenging the traditional scheme of paid events.
If you charge for your events you may soon be in real trouble. If you charge a lot for your events you are probably already facing tough challenges.
The Economy
Pretty straight forward. There [...]
5 ways to promote events you don’t know
7 comments so farPhoto by luc legay
Many people lately have been asking me to promote their events on social networks. My response to most of them is this post.
Social Media and social networks now offer great potential to cut costs on event promotions. Social media and social networks are just buzzwords to gain your attention.
Well now that I [...]
Smirnoff targeting Meetups
5 comments so farPhoto by: Cristiano Betta
Smart brands are tackling Meetups to get targeted audience and generate buzz.
I already talked about using Meetups to target your audience and create relevant experiences. Last night Smirnoff provided me a case study and possibly a good review.
The London Bloggers Meetup is one of the most vibrant Meetups of the city. Andy [...]
Keep your tension steady
No commentsThis post suggests how to manage positive tension in longer events. It is based on Everett Rogers’ Diffusion of Innovation.
If you ever attended a marketing class, course, degree you probably heard of Everett Rogers and his book “Diffusion of Innovations”. He synthesized very well the level of adoption of new products and categorized the adopters [...]
