5 ways to promote events you don’t know

Photo by luc legay

Many people lately have been asking me to promote their events on social networks. My response to most of them is this post.

Social Media and social networks now offer great potential to cut costs on event promotions. Social media and social networks are just buzzwords to gain your attention.

Well now that I do have your attention I’ll tell you how to do it.
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Smirnoff targeting Meetups

Photo by: Cristiano Betta

Smart brands are tackling Meetups to get targeted audience and generate buzz.

I already talked about using Meetups to target your audience and create relevant experiences. Last night Smirnoff provided me a case study and possibly a good review.

The London Bloggers Meetup is one of the most vibrant Meetups of the city. Andy Bargery manages it in an exceptional way.

A great mix of professionals, creative people and hobbyists gather monthly to exchange opinions about their passion.

Several brands have taken advantage of such great mix in the last months, to name a few Berocca and Stella Artois.

Last night Smirnoff displayed a great way to engage on a very personal level.

Apart from free drinks , which are obviously more than welcome, they introduced cocktail classes. The bartender customized the drink according to your blog and your persona.

The location was amazing and the PR agency did extremely well.

Smirnoff was very gentle and did not push the night or show a “do this/do that attitude”. The atmosphere and level of engagement raised to the roof.

Some bullet points for you to enjoy:

- Engage on a personal level
- Free drinks are cool but make me learn something
- Spoil me as an intelligent person and according to who I am
- Be gentle, don’t push the night
- Use Meetups to target opinion leaders, organizers are eager to get sponsors.

Vote: 8,5

Keep your tension steady

This post suggests how to manage positive tension in longer events. It is based on Everett Rogers’ Diffusion of Innovation.

If you ever attended a marketing class, course, degree you probably heard of Everett Rogers and his book “Diffusion of Innovations”. He synthesized very well the level of adoption of new products and categorized the adopters in groups. You can see the graph resulting below:

Source: Wikipedia

It is pretty straightforward and gives you great insights about who you will probably deal with at your next event.

Applying Rogers’ Bell Curve to Events Read More

5 Free event mangement templates

Photo by: perhapstoopink

I know sometime this blog gets too techie. Open source, online platforms etc. For those who don’t want to struggle with complex platforms and so forth here are 5 free templates to use with Microsoft Excel and Open Proj.

WBS, Gantt and Budget. All in one

Download OpenProj and get this template I prepared for you.

Event Toolkit

Are you unsure on what to bring with you at your next event. Be it a wedding or a wine tasting tour you will find a great collection here.

Wedding Work Breakdown Structure

An all time favorite. WBS is a must for weddings.

Event Budget

A simple budget template from Microsoft

Marketing Campaign

A good template to track your marketing campaign for Excel

For more have a look here

Finally… Amiando!

I talked in the past about trying to find an open source, free and complete alternative to expensive EM software.  Well Amiando it’s the closest solution to that. They have released a new version of the already great platform. I must admit it kicks asses, to use an allegoric phrase.

Don’t get me wrong, I still think an open source solution would be great but these guys did exceptionally well.

Who should use Amiando?

Mostly those working with events up to 400 people, both professional and not. If you don’t want to bother yourself with messy accounting and looking for a straightforward solution, it does not get any better than this, should you organize a party, a meeting or a conference.

Flexibility

They created a module system in which you add the modules you need. That answers to one of the most painful issues with events. Every event needs different organizational tools. The platform is flexible enough to accommodate very different needs.

Ticketing

They started with the ticketing service and then expanded on that. They addressed the major issue with Paypal. A lot of organizers had troubles with using Paypal for ticketing. They keep Paypal as an option, but they developed their internal payment system in which they take care about everything, invoicing and International VAT charges included. Wow.

Web 2.0 and Social integration

Finally I don’t have the feeling of being in 1997 while looking at an online platform. These guys nailed the concept of integration with Social Media and Networks. You can actually add Youtube videos or Flickr photos. If you use Facebook you are pretty much used to that but in our field we are talking big news! You are actually able to share information on major social networking websites, get buttons to promote your event as well as

Support

There is a free of charge number to avoid mess ups.

Directions

Very easy just add the address of the location and a Google map.

Amiando Website