The first blog for event lovers
Photo by luc legay Many people lately have been asking me to promote their events on social networks. My response to most of them is this post. Social Media and social networks now offer great potential to cut costs on event promotions. Social media and social networks are just buzzwords to… Read more
Photo by: Cristiano Betta Smart brands are tackling Meetups to get targeted audience and generate buzz. I already talked about using Meetups to target your audience and create relevant experiences. Last night Smirnoff provided me a case study and possibly a good review. The London… Read more
This post suggests how to manage positive tension in longer events. It is based on Everett Rogers’ Diffusion of Innovation. If you ever attended a marketing class, course, degree you probably heard of Everett Rogers and his book “Diffusion of Innovations”. He synthesized very well the level of… Read more
Photo by: perhapstoopink I know sometime this blog gets too techie. Open source, online platforms etc. For those who don’t want to struggle with complex platforms and so forth here are 5 free templates to use with Microsoft Excel and Open Proj. WBS, Gantt and Budget. All in… Read more
I talked in the past about trying to find an open source, free and complete alternative to expensive EM software. Well Amiando it’s the closest solution to that. They have released a new version of the already great platform. I must admit it kicks asses, to use an allegoric phrase. Don’t… Read more
Photo by: woohooitsallie If you have done your marketing correctly your delegates should be hungry. I am not talking about the buffet I am talking about your event. Are the people attending your events hungry and motivated? Are they impatient to know more about the event, to… Read more
Photo by: el copilot Negative Feedback. Very tough to find, very hard to accept. Without negative feedback I think I would have been a complete uncompetent. If I have to think back at my education as well, I still remember those lecturers who had the ability to let you understand… Read more
I’ve worked for more than 5 years with entertainment and being more specific with discos and clubs. I became what was and still is called a “PR”, a person that gives away “invites” to cool friends to populate the night. I earned a small percentage on every invite turned in with my name on it…. Read more
Eventbrite is an online ticketing and registration platform for events. It is one of the most adopted and therefore definitely worth a review and interview with its Director of Marketing, Jack Mardack. How does it work? Few things that I love about the service: – There is no… Read more
The Cluetrain Manifesto is almost ten years old. I was actually surprised to see it was written in 1999 for two reasons: – It is amazing to see how it is still relevant to both Internet and businesses. The words of the manifesto sound like a Web 3.0 startup’s mission. They got it right. The… Read more
