How to start your own event management company

Recently I decided to start my own event management company. I’ve worked in events for more than ten years and I thought, hey why not starting my own business! Well after that, things became a bit difficult because I did not know how to start an event management company.
So I decided to have a look [...]

Steve Rubel and Seth Godin on planning and hiring

For those out there who do not know about the two gentleman in the title. Steve Rubel could be defined as the Nureyev of PR, while I think of Seth Godin as the Gandhi of Marketing.

Why a post on these two nice fellas? Well if you are in events I strongly suggest MicroPersuasion and Seth’s [...]

Tips on Event Marketing

What is the purpose of applying marketing concepts to events? This post outlines few marketing concepts and applies them to the events context. Several authors have in fact suggested that marketing events helps in reducing risk. I’ll investigate on such connection trying to understand if we could benefit from the marketing process in any way.Segmentation [...]

(More) Work Breakdown Structure (WBS) Examples

Defining what to do when planning an event is definitely a pain in the neck. A WBS helps to relief such pain.
Coming up with a correct WBS could be a delicate task and that is why I felt there was the need for more examples. This post shows more WBS examples for different occasions.

This example [...]

Top 10 tips to generate leads with events

Events are a source of revenue and most of the times a concept to sell to interested people. Nevertheless events are widely used as a marketing tool to generate leads. Here are a few tips on how to maximize leads generation for your event.
10. Collect data. The most obvious yet the least adopted practice. Whether [...]