The first blog for event lovers
Writer’s block is something that exists and that I sometime experience. That happened to me yesterday and it is funny to note how I was saved by an email. The email I got yesterday was spam. The content of the spamming manager who sent the email was about registering for an event. He/she did not… Read more
Running a fashion show is definitely the aspiration of a multitude of soon-to-be planners out there. We decided to ask Carl George to share few tips with us to inspire our readers that want to get involved in the business.Carl George is an event producer, designer and consultant to retailers,… Read more
Recently I decided to start my own event management company. I’ve worked in events for more than ten years and I thought, hey why not starting my own business! Well after that, things became a bit difficult because I did not know how to start an event management company. So I decided to have a… Read more
For those out there who do not know about the two gentleman in the title. Steve Rubel could be defined as the Nureyev of PR, while I think of Seth Godin as the Gandhi of Marketing. Why a post on these two nice fellas? Well if you are in events I strongly suggest MicroPersuasion and Seth’s Blog… Read more
What is the purpose of applying marketing concepts to events? This post outlines few marketing concepts and applies them to the events context. Several authors have in fact suggested that marketing events helps in reducing risk. I’ll investigate on such connection trying to understand if we could… Read more
Defining what to do when planning an event is definitely a pain in the neck. A WBS helps to relief such pain. Coming up with a correct WBS could be a delicate task and that is why I felt there was the need for more examples. This post shows more WBS examples for different occasions. This… Read more
Events are a source of revenue and most of the times a concept to sell to interested people. Nevertheless events are widely used as a marketing tool to generate leads. Here are a few tips on how to maximize leads generation for your event. 10. Collect data. The most obvious yet the least adopted… Read more
10. Set Clear Objectives. In order to understand whether you made the right moves you need to have SMART objectives. During the event you’ll know what is important, after the event you’ll be able to measure your effectiveness9. Pick the right team. Two people that contribute and listen to others… Read more
Open Source is a choice that I’ve made in my life. I love what is open and collaborative. I love it so much that I made a preso on Open Source and Open Source Marketing in my E-business Marketing MBA Course. The Collaborative approach should be adopted in project and event management. Users,… Read more
Identifying the target of an event is of utmost importance for a successful and smooth event. Having clear targets helps in choosing correct strategy, promotion, price and place. In order to select our target we firstly need to segment our market. Segmentation is one of the least understood… Read more
