Steve Rubel and Seth Godin on planning and hiring

For those out there who do not know about the two gentleman in the title. Steve Rubel could be defined as the Nureyev of PR, while I think of Seth Godin as the Gandhi of Marketing.

Why a post on these two nice fellas? Well if you are in events I strongly suggest MicroPersuasion and Seth’s [...]

Tips on Event Marketing

What is the purpose of applying marketing concepts to events? This post outlines few marketing concepts and applies them to the events context. Several authors have in fact suggested that marketing events helps in reducing risk. I’ll investigate on such connection trying to understand if we could benefit from the marketing process in any way.Segmentation [...]

(More) Work Breakdown Structure (WBS) Examples

Defining what to do when planning an event is definitely a pain in the neck. A WBS helps to relief such pain.
Coming up with a correct WBS could be a delicate task and that is why I felt there was the need for more examples. This post shows more WBS examples for different occasions.
This example [...]

Top 10 tips to generate leads with events

Events are a source of revenue and most of the times a concept to sell to interested people. Nevertheless events are widely used as a marketing tool to generate leads. Here are a few tips on how to maximize leads generation for your event.
10. Collect data. The most obvious yet the least adopted practice. Whether [...]

10 Killer tips on how to make Your Event Successful

10. Set Clear Objectives. In order to understand whether you made the right moves you need to have SMART objectives. During the event you’ll know what is important, after the event you’ll be able to measure your effectiveness
9. Pick the right team. Two people that contribute and listen to others are usually enough for [...]