The first blog for event lovers
This post investigates the reasons why you should be careful in playing with event concepts. Photo by Funadium via Flickr Picture a cheap, insipid detergent brand. Imagine the marketing team struggling to find a new flavor for their boring product. Our studies say that Marseille Soap is… Read more
Photo by vgm8383 If you are within the hundreds of subscribers of this blog, you are aware that Web 2.0 is changing events and probably you are already adapting. Truth is that there are tons of conventional planners who think this is a FAD. Let me talk to you for a second. Social Media… Read more
Photo by: Kyle May The current crisis hitting the financial markets has impacted events. The trend of user generated events is going to shock our market even more. I already talked about making your event web 2.0 compliant. This is just a part of what needs to be done. There are… Read more
This post suggests how to manage positive tension in longer events. It is based on Everett Rogers’ Diffusion of Innovation. If you ever attended a marketing class, course, degree you probably heard of Everett Rogers and his book “Diffusion of Innovations”. He synthesized very well the level of… Read more
LinkedIn is the Facebook of business professional. It is a gret tool and there are many ways it can actually benefit your career. Here are few tips on how to use it in the proper way. I am writing this post because having more than 5000 contacts and managing a popular group, I got an idea on… Read more
This post is for all those who ask me how to get involved with events. MeetUp is the answer. If you have a passion for events and a passion for something else, whatever that is you might want to start a MeetUp. First of all, let me clarify that I am a fan of MeetUp. I’ve talked in the… Read more
If you are a traditional event manager (or studying to become one) and think that recession is the major threat for your career, I think you are not on the right track. There are several trends in event management that are making the role as we know it obsolete. I am convinced that we are… Read more
Boring endless presentations. This is what modern conferences are all about. This trend needs to be stopped as soon as possible. As more people put their hands on Powerpoint/Keynote/Impress and so forth, more bullet pointLESS productions arise. If you attend regular conferences and maybe… Read more
I’ve worked for more than 5 years with entertainment and being more specific with discos and clubs. I became what was and still is called a “PR”, a person that gives away “invites” to cool friends to populate the night. I earned a small percentage on every invite turned in with my name on it…. Read more
