10 Ways to Market Your Event on Facebook

This is a guest post by Facebook diva Sara Waller, you can follow her on twitter, Facebook or Linkedin.

Silent Dance viral event promoted via Facebook

Facebook Events is a free yet effective application that can be used to promote parties, marketing events, product launches and other significant happenings.

The format of the Event is similar to Facebook Groups – there are wall feature where invited members can post, discussion boards, photos, links and videos. Invited friends can be made admin officers in the event page which in turn gives them the opportunity to invite other people in their own networks.

Here are 10 tips for you:

1. Select your guest list

Remember to be appropriate. It´s no use sending out a London party invite to folk in Singapore.
Targeted. Relevant. Respectful.
Make sure you follow these 3 criteria when selecting your invitees. It also helps if you really know them, rather than some person you have never met or talked to. You are hovering dangerously close to spam if you invite your whole database.

2. Don´t go event crazy!

No one wants to receive a gazillion different invites every week. Easy cowboy. Keep events to one a month so you are not abusing this application or your friends’ ´patience!

3. Use a catchy headline

A high open rate and high response rate all depend on how you sell in the offer. If you´d like some help with writing catchy headlines check out this awesome presentation from Times Online Editor Tom Whitwell.
If your event includes a high profile celeb or venue make sure it´s featured in the subject title. You cannot change the title afterwards so maybe practice in draft first.
Read More

10 Applications your Event Needs

As anticipated the webinar for Nielsen & co. was great yesterday.

Here are the slides for my presentation. If you attended and had questions, now the time to comment.




View more presentations from Julius Solaris. (tags: twitter events

Update: Here’s a transcript of the presentation. Click here for the pdf.

15 Free Ebooks About Event Planning

Photo by libraryman via Flickr

A little bit more indulgence. Hard days of researching to bring you effective tools for your event planning business or career.

Download them on your PC, ipod, pda and read them. I am sure you will get inspired and remember that every little bit counts.

Management

1. Practical Project Management
2. Event Management Tips and Guidance for Success
3. A Project Management Primer or “a guide to making projects work (v2.0)”

Planning

Read More

EventOrb unleashes Event Calendar

EventOrb is a nifty event marketing service that allows promoters to do a number of things such as:

- Create unlimited events
- Add photos from the event before or after it has taken place
- Add videos of the event
- Search for events all around the world by proximity, date, time of day or category

They recently re-launched their event calendar, a great service that allows promoters to push event marketing even further, let me quote from their blog:

….So we decided to take our event calendar to the next level by allowing you to create a concise version of an event and even upload a flyer – all of this, without leaving the calendar page. When you’re done, “presto”, your event magically appears on the calendar.

Have a look and tell me what you think.

Link to Event Calendar – EventOrb

How to manage twitter discussion during events

Just guest posted on 140Char about live twitting management.

Twitter is becoming a big part of events, I suggest you keep yourself up to date.

Link to How to use live twitting and tweets in events

Related articles by Zemanta

- Still Trying to Understand Twitter? Think of Post-it Notes…
- It’s All About Connections
- 50 Ideas on Using Twitter for Business
- How Different Media Reaches Us Differently