Free is the new black
No commentsPhoto by kalandrakas
The horrible economic trends as well as the impressive movement of user generated events is challenging the traditional scheme of paid events.
If you charge for your events you may soon be in real trouble. If you charge a lot for your events you are probably already facing tough challenges.
The Economy
Pretty straight forward. There [...]
How to avoid no shows at free events?
2 comments so farPhoto by: Jon Curnow
The results of a discussion on how to ensure that people who RSVP‘d yes at your free event do actually turn up.
The intrinsic value of free events
I love free events. What I love even more is free events with free drinks. It seems like I am not the only one. It is [...]
Harvest Twestival, definitely impressed
5 comments so farHarvest Twestival was held on the 25th of September for the joy of 220 Twitter people. Here is a short review of the event.
Planning
You could definitely tell that the event was mostly planned via Twitter. I remember logging in on the official website 10 days before the event and there was only two sponsors [...]
The credit crunch of events
2 comments so farPhoto by: Kyle May
The current crisis hitting the financial markets has impacted events. The trend of user generated events is going to shock our market even more.
I already talked about making your event web 2.0 compliant. This is just a part of what needs to be done. There are definitely other trends you need [...]
Keep your tension steady
No commentsThis post suggests how to manage positive tension in longer events. It is based on Everett Rogers’ Diffusion of Innovation.
If you ever attended a marketing class, course, degree you probably heard of Everett Rogers and his book “Diffusion of Innovations”. He synthesized very well the level of adoption of new products and categorized the adopters [...]
