Smirnoff targeting Meetups
5 comments so farPhoto by: Cristiano Betta
Smart brands are tackling Meetups to get targeted audience and generate buzz.
I already talked about using Meetups to target your audience and create relevant experiences. Last night Smirnoff provided me a case study and possibly a good review.
The London Bloggers Meetup is one of the most vibrant Meetups of the city. Andy [...]
Harvest Twestival, definitely impressed
5 comments so farHarvest Twestival was held on the 25th of September for the joy of 220 Twitter people. Here is a short review of the event.
Planning
You could definitely tell that the event was mostly planned via Twitter. I remember logging in on the official website 10 days before the event and there was only two sponsors [...]
Google at tradeshows, this is what I am talking about!
No commentsad:tech London was not a great experience. One of the few things that worked for me was discovering Google exhibition space and merchandise. Completely spot on. Loved it.
Why did I love it? Let’s see.
Been to ad:tech, hated it!
13 comments so farIf you are a regular, you should know by now I am not a fan of tradeshows. I am just back from ad:tech and the experience reinforced my feeling. Here is why.
This post starts a new category in the blog, reviews. I feel like it’s time to reward those who do well as well [...]
