The top 5 professional suggestions on running your event business

This is a collective effort of the Linkedin community to help you in setting up your own event management business. We have a 1200+ Event Planning & Management Group there which I invite you to join. The community has so far answered on what makes an event outstanding and on the top 5 qualities of the successful event manager, I invite you to have a look.

You may want to participate and answer to the next question here.

Here is the question:

The top 5 things I need to consider before running my own event management agency? A lot of readers want to know how to run their own business. In times of recession this need is even stronger. What are the top 5 things one should consider?

Useless to say how relevant is for you to look through all the great answers provided.

The best answer (the first you’ll see below) was selected, as always, according to my own preference. You can use comments to vote yours. [Read more...]

 

Top 5 qualities of the successful event manager

This post is a collective effort of the Linkedin event community trying to identify the attributes that make an event professional stand out.

A few comments. Read all the answers as you may be inspired by the very latest and I can tell by the quality that every single participant made an effort in writing. I am very happy to finally see event professionals exchanging opinions and talking about their experience, you will notice that we will all benefit from this.

Statistically here is what the majority agreed on:

The first answer is the one that I thought to be the best. Best means more comprehensive and spot on according to my experience. Nonetheless, you might find that other answers are more inspiring that is why I decided to post them all.

Kevin Jurczyk – National Marketing Director at Branstrator Sunrooms and Basement Systems of America says:

1) Excellent time management-

The ability to coordinate not only yourself, but the scheduling of the entire team helping with the event. It’s all about planning, and re-planning and scheduling.

2) Resourcefulness-

In my opinion, this is the most important. With years of experience in events, there is always something that requires a creative fix. Whether it be a piece of tape, or re-working a display because the display across the aisle looks too much like yours. You have to be very resourceful and use what you have. Ability to pool together the individuals you need.

3) Communication-

Share your ideas and your vision openly with your team. Communicate on a level that is respectful to everyone. Do not talk down to anyone, regardless of their role. Everyone has their part and it ultimately leads to your success, make sure you communicate clearly and respectfully. Accept criticism and be open to new ideas.

4) Passion-

Without passion you cannot over come the bumps and triumph when all seems lost. I can train time management, but I cannot teach passion.

5) Strong will, but a level head-

You have to be able to carry out your vision and sometimes crack the whip to get it done. Resolve problems and issues quickly. And you must be able to stand calm at zero hour when something doesn’t go your way. Your team should look to you for everything, the last thing they need is a shaky leader that makes rash decisions because they crack under pressure.

Chris Donahue – Regional Technical Trainer at PSAV – Presentation Services says:

1 – Excellent Time Management
2 – Good Communicator
3 – Attention to detail
4 – Ability to creatively solve probelms
5 – Staying calm at all times

Chris Catoggio – Independent Event Services Professional says:

Probably number 1 is great people skills. The Event Manager needs to be communicative, with the ability to listen and understand what the client is looking to achieve, as well as being able to convey that concept when selecting and negotiating with vendors.

Number 2 is organized. The event manager needs to coordinate a number of responsibilites and manage many teams simultaneously.

Third, an event manager needs to be flexible. In any event, things can and will change with a moments notice. The event manager needs to be able to, for lack of a better word, PUNT.

Fourth, an event manager must be responsible. Regardless of what goes right and what goes wrong, the success of an event, and all it’s coordinates, is the managers responsibility.

Fifth, a successful event manager needs to be enthusiastic and passionate about what they do. Enthusiasm and passion brings about creativity and generates excitement. Maybe, this should be #1!

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What the Cluetrain Manifesto taught me about events

cluetrain

The Cluetrain Manifesto is almost ten years old. I was actually surprised to see it was written in 1999 for two reasons:

- It is amazing to see how it is still relevant to both Internet and businesses. The words of the manifesto sound like a Web 3.0 startup’s mission. They got it right. The people who signed it saw 10 years in advance what was about to happen. Few things are yet to come but I’d bet we’ll shortly experience them.

- Crazy, crazy, crazy. Companies had in front of their eyes the chance to get the most out of the Internet and treat the customer in new, engaging ways. It was there, clearly written and explained. It is SAD to see how only few organizations have embraced these life changing concepts.

The Cluetrain Manifesto is free to read. How the most popular Italian and world’s top 10 blogger, Beppe Grillo, would say, download it, print it and start sharing it around. Give it to your boss, to your colleagues, if possible pass it to the person sitting next to you on the underground.

The Manifesto has a lot of things to say to those involved in events. I went through the 95 Theses and got few that I thought might be of interest.

- Markets consist of human beings, not demographic sectors.
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Corporate Holiday Parties: Last Minute Tips to Ensure Success

Robert Mackasek, CEO of Valera Global, a provider of executive transportation, offers last minute tips to ensure successful corporate holiday events. As 2007 draws to a close, corporate event planners across the nation are eagerly anticipating their holiday parties. The venues have been secured, invitations have been sent and food and entertainment are on the agenda. Corporate events, whether an intimate gathering or a massive company-wide celebration, offer guests an opportunity to unwind and celebrate. At the same time, corporations are hoping to make a lasting positive impression on employees, partners and customers. Valera Global offers some advice to ensure that the corporate celebrations are successful, entertaining and safe for all participants through professional executive transportation.

- How can organized transportation help a corporate event?

Robert Mackasek: Offering transportation to and from an event ensures that guests will arrive on time and avoid travel blunders that can sour an event. Transportation services can also be part of the party theme or branding – guests can be greeted with holiday music, decorations and even a gift presented in the chauffeured car to help get revelers in the mood for the festivities to come.

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Work Breakdown Structure, Gantt and Budget Template

While the quest for My Event continues I thought I’d share with you a super useful template for managing events.The template is based on Openproj

What is Openproj?

As for its website

“OpenProj is a free, open-source desktop alternative to Microsoft Project. OpenProj has been downloaded over 150,000 times in the first weeks since it was released and has quickly become one of the most popular open-source applications.”

Now, you can believe me when I tell you I am a busy person and I got no time to waste. I can tell you this software is extremely easy to learn, even if you have no previous experience with project management software. It is a clone of Microsoft Project and it is very intuitive.

Hopefully I convinced you by now. So what you need to do is downloading your free copy of Openproj here. If you’re on Windows download the .zip file, for you Linux mates out there I don’t think you need explanations, just select your platform.

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