Mobile Event Apps: DoubleDutch Flock Takes Events to New Heights

May 15, 2012 | AUTHOR: Julius Solaris | POSTED IN: mobile

This is a sponsored post by DoubleDutch Flock. For information about sponsored posts click here.

There’s a lot of talk in the event industry about mobile apps. DoubleDutch Flock is an award-winning interactive mobile app that is a truly innovative addition to any event, conference, or tradeshow. Flock engages attendees with event content through social features and game mechanics, unlike any other event app on the market.

DoubleDutch Flock: Mobile Event App from DoubleDutch on Vimeo.

Liberate Content from Pamphlets

Paper guides are just thrown away. A mobile app allows you to elevate the content you have already created for the event – session info, speaker bios, surveys, educational materials – and make it accessible at all times. Last minute content changes are easy, and Flock allows, video integration, external linking, social media integrations, and custom branding.

Engage Attendees Like Never Before

All Flock content is interactive — so attendees can not only read the list of sessions, but can also check-in to a session, publish comments and ratings, participate in conversations… even take photos of the scene. Deeply integrated social features set Flock apart from other event apps, and puts printed guides to shame.

See What Attendees Like, Read, and Do

Flock makes it possible to get real-time behavioral data about the interests and activities of attendees. Their web-based analytics dashboard aggregates all app activity, taps, and check-ins to unlock never-before-seen data. It can indicate what event content was consumed and created (photos, comments, etc), which sessions were attended and liked, and much more. This data is captured seamlessly, without relying on post-event surveys.

Attendees Own Mobile Devices… Leverage That.

In the past, to use advanced event technology required investing in hardware — kiosks, scanners, lead retrieval devices, and other electronics. Now, most attendees walk into the event already equipped with powerful smartphones or tablets. With a Flock app on those devices, event organizers can save money and speak to attendees in their language.

Dazzle Attendees, Build Your Brand

Having a mobile event app for your conference or trade show positions you as a tech-forward event that does what’s necessary to enhance the attendee experience. Things are quickly changing, however, and attendees are growing to expect a mobile app — it’s a need-to-have, not a nice-to-have.

Flock also provides:
- event registration integration (eTouches, Cvent, UBM, and more)
- sponsorship opportunities
- social media integration (Facebook, Twitter, LinkedIn)
- offline mode
- interactive mapping
- native and web-based apps (iPhone, iPad, Android, & HTML5)
- enterprise-grade security
- networking features