An Event Planner’s Notes from Marrakech
The Four Seasons Marrakech
The newly built (2011) Four Seasons Marrakech recently hosted the 8th Annual Financial Times Business Luxury Summit which brought together more than 400 senior luxury executives, business leaders and financiers from around the world. I understand, after having visited this elegant property, why they chose the Four Seasons as this year’s venue. This hotel clearly understands corporate culture and provides the kind of setting that business people prefer – clean, uncomplicated and efficient.
Of all the venues that I visited for this article, with the exception of the Beldi Country Club which is a thoroughly unique place for larger events, the Four Seasons is the most fully equipped to handle large scale corporate events as well as medium sized events and intimate, family gatherings. Mr. Holger Frehde, Director of Sales & Marketing clearly stated that the hotel is “family friendly” providing a large pool for adult swimming and a separate pool and play area for children as well as other amenities geared toward family travel.
Located just a few kilometers from the center of the city and across from the famous Menara Gardens, the Four Seasons Marrakech consists of several low-lying rose colored buildings and is situated on 16 hectares (40 acres) of beautifully landscaped gardens. The hotel provides all the comforts and amenities for which the brand is known and a quiet respite from the bustling medina and souk.
The interiors of the hotel are decorated in shades of cream, champagne, pale green, mocha, deep brown and splashes of claret and orange – very California feeling, as though Michael Smith, the Obama White House decorator did the place. The attentive and chicly dressed staff are at your service, ready to assist clients with any need. Traditional Moroccan craftsmanship is sparingly used throughout the hotel. And of course, the ubiquitous floral arrangements by Jeff Leatham – of George V fame – are presented as a major statement in the main entrance and strategically placed throughout the hotel.
For events, this place has it all including a massive ballroom, seating 400 guests with a dance floor, and 500 guests without. Drop down projection screens in three well placed locations allow maximum viewing with scissor drop projectors from the ceiling including rigging points across the width and down the length of the ceiling. There are full A/V capabilities, WiFi throughout and in-house lighting and rentals. They welcome innovation in design and will facilitate almost any décor installation. A full, professional kitchen conveniently placed adjacent to the ballroom makes food prep fast and provides for a smooth service. The ballroom foyer can easily accommodate 300 for cocktails.
There are several other locations on this property that offer alternatives to a big ballroom including the Bleu D’Orange restaurant with Bar Zest on the roof, 2 smaller meeting rooms for 50 guests each, another standard event room for 120 guests. There is also a traditional Moroccan restaurant and an Italian restaurant both helmed by world class chefs and available for events.
The Four Seasons Marrakech fulfills a specific and necessary niche in the events market here – that of large corporate functions and product launches while still catering to intimate family affairs like weddings and anniversaries. Mostly, my impression, as I mentioned earlier, is that the management understands corporate culture and speaks the language which to an event producer is invaluable.
Four Seasons Resort Marrakech
1 Boulevard de la Menara
Tel. (212) 524 359 200
Fax. (212) 524 359 201
Contact: Holger Frehde, Director of Sales & Marketing
Nidal Chaouki, Public Relations Manager