Comments on: 10 Reasons Why Your Event and Social Media Don’t Mix

By: tojulius

tojulius — Wed, 21 Oct 2009 12:57:10 +0000

I feel your pain Hellen! Engaging is much more than having a website,
a community or a Twitter page. How are you inolbed in your community
may e a good question to ask!

By: hellenbeveridge

hellenbeveridge — Wed, 21 Oct 2009 03:37:49 +0000

If I had a pound for every time a client says 'I've got a facebook/twitter page'...

In their mind just by doing it they are guaranteed success. Then you ask them the two pithy questions:
Does your audience use these media for the purposes you are peddling.
When did you last update them?

The answers are generally:
Well probably not for the purposes we are using them, and

some time last month

Argh..........

By: tojulius

tojulius — Wed, 14 Oct 2009 02:04:21 +0000

Thanks Jeff as always!

By: JeffHurt

JeffHurt — Tue, 13 Oct 2009 19:26:50 +0000

Here’s an 11th reason: You are too worried about using the right words, saying the right thing that’s best for your brand and using the right logo that you become paralyzed before you even start.

And guess what, your attendees are talking about your event in social media whether you want them to or not! Give it up and let go of the control. You didn’t control your attendees or your brand in the first place. So you might as well get involved in the conversation!