Event Startups: Keep an Eye on These Up-and-Comers
What’s new in the event startup scene? Things are moving fast. Here are some of the cool kids changing the industry.
By looking at Twitter, it feels like a new event startup is born every day. That is a great feeling.
It is also the reason why we are supporting Event Tech Circus, the first event in Europe specifically designed for event professionals and startups.
This feeling of new ideas, new solutions and tools is a breath of fresh air to our industry.
I’ve celebrated innovation in the event and meeting industry multiple times and I am by no means tired.
I’ve collected a few interesting products and services that can help you run a better event. In the end, it is all about that. If a startup does not help easing your tough job, it’s worthless.
Here they are.
Volunteer management is not an easy one. There are a lot of dynamics involved in managing those who decide to work for free. Medium sized and large events need to structure motivation and make it become a mechanism that works.
VolunteerLocal solves the issue of signing up and managing communication with volunteers. Interesting features include volunteer check-in, a custom sign up website to register and easy job and shift allocation.
VolunteerLocal price is zero for small events with straight forward requirements. The pricing for larger events is flexible and based on a per-event basis, a good choice for our industry.
I’ve got a thing for to-do and calendar apps. Zime made me want to replace my iPhone with an Android based phone, just to try it out.
OK, features are not revolutionary. I simply loved the 3D visualization of tasks and schedule.
When it gets to productivity apps, the design significantly impacts on the actual effectiveness of the app. At least for me that is. I am a fan of the eye candy and Zime creates a new visual experience. If you are on Android, test it out. I am envious.
Speakeasy is a marketplace that matches party organizers and party goers. The service is definitely invading the Facebook Events arena and we are quite supportive of the David/Goliath battle.
The site looks slick and the features are intriguing for both, hosts and attendees.
What makes a difference in these services is adoption and it looks like Kevin and team are doing great with 200+ events, 2000 registered users and a seed funding round back in August. Let’s see what happens.
Imagine a large screen at a festival or large event. Now imagine a game being displayed on the screen. Think about attendees playing the game with their smartphones, competing against each other.
If you can’t imagine it, watch it.
This is what Buzzy.Io can recreate for your event and I love it.
Flowh is the Twitter of Events. Flowh also looks like Twitter. And that can be a good thing.
The concept is very simple. You can follow and share events. Once again the concept is not incredibly new but I like the way it has been implemented. Putting too much into a platform can in fact impact on adoption and effectiveness.
As a Twitter junkie, I immediately get what Flowh is about. I am curious to see if more events will start to use it.
Eventholler does ticketing. I usually do not include ticketing providers in these round-ups. What I liked about them is the link with promoters.
In fact they count on a network of “hundreds of promoters in your city”. Despite the generic claim, the ideas is really good. Effectively Eventholler offers a platform for promoters to register and advertise events in their networks.
This affiliate system is very promising and definitely attractive in time of crisis. Also loved how they allow access to the promoters network for free to non-profit events.
Sonsorhive is a marketplace for sponsors. In 10 Event Trends for 2013, I told you that this is the year when Sponsors look for Events.
Sponosrhive is a new player in the sponsor marketplace arena. Still in private beta, it asks for 10% cut on all sponsorship generated to the host. It promises full control to brands looking for event sponsorship opportunities.
This is an amazing Joomla extension for event management. Created by Beyounic and Nick Balestra, Ohanah impressed me for the caliber of the features available and slick design.
If you decide to use Joomla as your Content Management System, look no further. Ohanah ticks all the boxes. You have everything you need, from venue management to registration.
The idea is simple. This is already a great premise. QuickTapLead is a tablet application for iOS and Android that lets you collect leads at tradeshows and exhibitions.
It works offline and it features integration with Salesforce, automatic emails and customizable interface. QuickTapLead is an easy solutions for all those willing to save some money while presenting prospects a slick interface.
Prices are based on a per lead basis and start at $0.25 for a 100 lead credit top up.
It’s been some time since I covered Twitter visualization services. Tweetwall is not a new startup. It’s actually been around since 2008 and with a quite impressive client portfolio.
The reason why I am mentioning it here is the slick design but also innovative features such as leaderboards. In fact with Tweetwall helps you to identify in real-time users tweeting about your event, ranked by influence, number of tweets or engagement.
Prices are not disclosed, which usually means we are on the expensive side of the river. Get in touch with them to find out more.
Startup does not necessarily mean apps and software. The kickstarter founded Sphericam is definitely a nice piece of equipment I can see at different events.
It is a 360 degree recording camera. It combines 4 HD cameras that record in high definition. This is an amazing piece of equipment to record your event and then upload it to your Youtube channel or for amazing live stream .
See it in action:
Event Manager Blog is a startup itself. Therefore with no shame for a plug to my company, we introduced Januas last week. Januas is a WordPress Theme built to feature multiple events in one website.
As biased as it may sound, it is quite a remarkable effort and I am very proud of it. Adoption is great and customers are loving it. Check it out.
The event startup scene is hotter than ever. The above services and products deserve your attention and definitely help the way you plan, manage and sell events.
As always, if your startup has been left out, hit me up on Twitter or use the contact section.
If you are an event professional, support these bright ideas by sharing this article. It can make a big difference.
Photo by Thomas Hawk
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