Second Life: the New Trend in Events?

This post is by Kena – Check out her blog here on twitter.

We talked in the past about Second Life (SL), a virtual, online world where members interact through avatars.

How has it developed for the industry?

It’s interesting how Second Life has grown according to different circumstances. The first hotel chain to be part of SL was Starwood in 2006. They actually built the Aloft prototype there while the first hotels were being constructed in real life. This was mainly to engage people and make changes on architecture or design according to real time feedback.

The Chelsea Hotel (highly recommend to see the video of the link) showed up in SL to raise awareness about their history and involvement with the community. The Crown Plaza Hotel leveraged on virtual worlds specifically for meetings.


And of course the fun part couldn’t be missing! There you go, a few pictures of social events.

[All the pictures are from Second Life]

Photo by rafeejewell via Flickr

Photo by rafeejewell via Flickr

Photo by rafeejewell via Flickr

Photo by rafeejewell via Flickr

Photo by rafeejewell via Flickr

No doubts these images are awesome.

What’s Next?

The economic situation is boosting virtual worlds, reason why companies like IBM decided to have their Conference and Annual Meeting through the virtual world, saving hundreds of thousands of dollars.

Do you think the event industry will take full advantage of creating social events in virtual environments?

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Julius Solaris
Julius Solaris is the editor of, he is an international speaker and author of The Good Event Registration Guide and Event App Bible.
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