Skift Take
how you can use influence scoping tools to better serve your event attendees
This post looks at the influence of event professionals online and . This post has been written by Julius Solaris for Event Manager Blog (?).
I was having an exchange with Theo Lynn and he pointed me to a list he compiled of the Buyer Side Corporate Social Strategists compiled by Jeremiah Owyang (hey I am there as well 🙂 ).
What is this all about?
I have used PeerIndex for a while and I think it has a damn competitive offer when compared to Klout. Both tell you what the influence of particular online profiles is.
Why is it Relevant?
These services are valuable to identify the online weight/influence/reach of your perspective or current attendees. Finding out about the New VIPs is one of the top trends of the year.
You need to know the online impact of your offline guests to make them happy, respond to their complaint/compliments and accommodate their needs.
What about Our Industry?
Well I compiled a list of the most influential event professionals (Click here if you can’t see it)
If you wish to be included feel free to comment on this post with your Twitter handle.
UPDATE: Needless to say you need to be involved with events and be active online to be part of this specific group.
