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The Difference Between Flavors and the Real Deal

June 20, 2009   |   AUTHOR: Julius Solaris   |   POSTED IN: Barcamps and OpenSource

This post investigates the reasons why you should be careful in playing with event concepts.

soap
Photo by Funadium via Flickr

Picture a cheap, insipid detergent brand. Imagine the marketing team struggling to find a new flavor for their boring product.

Our studies say that Marseille Soap is perceived as natural and refreshing. We should flavor our detergent with that.

Some customers will be definitely attracted by it, they will give it a go and buy it.

Later on, with the same easiness of mind they will switch to some more appealing flavor.

Now picture using the real deal. Savon de Marseille. As inexpensive, organic and effective as it is. Picture the fact it has been there for 600 years, not because it was ‘a flavor of something’.

If you attach new forms of events such as Pecha Kucha or Unconference to your boring event, you may win some interest in the short term but it is gonna be a hell of a nightmare to retain that interest.

Build a Marseille Soap factory, sell the real deal!

  • JeffHurt

    Will the real event please stand up?

    I wonder what a fake Pecha Kucha or faux Unconference looks like, smells like, sounds like. You get the idea.

    Yes, we may see knockoffs all the time as a way to generate buzz, get more attendance or create hype. The real deal, authentic event, takes intentionality from strategic to tactic steps. It engages attendees with all five senses whether scripted or attendee generated. Even user-generated events require some planning, logistics and thought in order to be successful.

    Thank Julius for reminding us that authenticity and transparency are important in events just as they are in social media.

  • http://www.eventmanagerblog.com tojulius

    Thanks Jeff for you precious input and to give the idea more clarity.

    Julius

  • JeffHurt

    Will the real event please stand up?

    I wonder what a fake Pecha Kucha or faux Unconference looks like, smells like, sounds like. You get the idea.

    Yes, we may see knockoffs all the time as a way to generate buzz, get more attendance or create hype. The real deal, authentic event, takes intentionality from strategic to tactic steps. It engages attendees with all five senses whether scripted or attendee generated. Even user-generated events require some planning, logistics and thought in order to be successful.

    Thank Julius for reminding us that authenticity and transparency are important in events just as they are in social media.

  • http://www.eventmanagerblog.com tojulius

    Thanks Jeff for you precious input and to give the idea more clarity.

    Julius

  • angelia110

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