How to Better use Twitter Hashtags at Events
Live Tweeting through hashtags at events has become so annoying.
Don’t get me wrong my dear reader. I still believe there is plenty of space for Twitter at events but not in the way most of us use it.
Common scenario: #sxsw event.
My stream is inundated with attendees of the popular social media conference live tweeting every word panelists say.
I am not cool with that. Live tweeting sessions is démodé, passé, or… well it’s not cool anymore.
Hashtags should not be seen as a way to let attendees vomit hundreds of tweets about a session they are attending aka Twomiting.
For heaven sake, think about meeting minutes made of all the words said during meetings. So annoying.
Whose fault is it?
It is event organisers’ fault. Yes, you, my dear reader. I am gonna be straightforward with you.
- If you don’t encourage live streaming, you are supporting Twomiting.
- If you don’t encourage blogging with round ups of content, you are indeed perpetrating Twomiting.
- If you don’t have an official twitter account summing up key points, maybe integrating with presos, well it means you love Twomiting.
How to use hashtags properly
- Twitter is a fantastic tool to comment on event content:
This speaker sucks #hashtag
This speaker is great #hashtag
- Twitter is an unbeatable networking weapon:
Anyone fancy a drink after the session? #hashtag
Our business is here if you want to talk to us #hashtag (spammy but effective)
- It can also be a marvellous storytelling agent:
I’ve summed up slides and best sessions from Hashtag event in this blog post #hashtag
Whatever other use it’s just a colossal annoying practice aka Twomiting. Of course this is only my opinion but hey, you are reading my blog!
How can Event professionals make a difference?
Our duty as event professionals is to educate the audience on what sort of user generated content we expect. Attendees anarchy freaks me out as an online attendee because it is hard to follow and too granular.
In the same fashion you coordinate offline, you should be harmonizing online efforts- see point number 1
Social media and technology now offer better tools to achieve amplification so let’s make wise decisions and try harder. Deal?
Photo credit: mag3737