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How to Better use Twitter Hashtags at Events

March 14, 2011   |   AUTHOR: Julius Solaris   |   POSTED IN: twitter

Live Tweeting through hashtags at events has become so annoying.

Don’t get me wrong my dear reader. I still believe there is plenty of space for Twitter at events but not in the way most of us use it.






Common scenario: #sxsw event.

My stream is inundated with attendees of the popular social media conference live tweeting every word panelists say.

I am not cool with that. Live tweeting sessions is démodé, passé, or… well it’s not cool anymore.

Chris Messina, the inventor of BarCamps, suggested the idea of having hashtags, therefore the concept is strongly linked to events. Although it was meant for grouping not for logorrhoea.

Hashtags should not be seen as a way to let attendees vomit hundreds of tweets about a session they are attending aka Twomiting.

For heaven sake, think about meeting minutes made of all the words said during meetings. So annoying.


Whose fault is it?

It is event organisers’ fault. Yes, you, my dear reader. I am gonna be straightforward with you.

- If you don’t encourage live streaming, you are supporting Twomiting.

- If you don’t encourage blogging with round ups of content, you are indeed perpetrating Twomiting.

- If you don’t have an official twitter account summing up key points, maybe integrating with presos, well it means you love Twomiting.


How to use hashtags properly

- Twitter is a fantastic tool to comment on event content:

This speaker sucks #hashtag

Or

This speaker is great #hashtag

- Twitter is an unbeatable networking weapon:

Anyone fancy a drink after the session? #hashtag

or

Our business is here if you want to talk to us #hashtag (spammy but effective)

- It can also be a marvellous storytelling agent:

I’ve summed up slides and best sessions from Hashtag event in this blog post #hashtag

Whatever other use it’s just a colossal annoying practice aka Twomiting. Of course this is only my opinion but hey, you are reading my blog!


How can Event professionals make a difference?

Our duty as event professionals is to educate the audience on what sort of user generated content we expect. Attendees anarchy freaks me out as an online attendee because it is hard to follow and too granular.

In the same fashion you coordinate offline, you should be harmonizing online efforts- see point number 1

Social media and technology now offer better tools to achieve amplification so let’s make wise decisions and try harder. Deal?

Photo credit: mag3737

  • http://loveyourway.net loveyourway

    I KNOW what you mean. I absolutely can’t stand going to an event where people are “Twomiting” – fantastic phrase by the way. Especially if it’s a small-time conference and no one really cares about what the speaker is saying except the people in the room. WE KNOW what he just said, I always think. Thanks for pointing this out, hopefully some folks will learn and move forward with Twitter into greener and less annoying pastures.

  • http://www.meetjulius.com Julius Solaris

    Amen :-)

  • http://twitter.com/JoeAkkawi Joe Akkawi

    I love this post. I had to block out anything related to TED when TEDxDubai took place as my timeline was full of the same quotes repeated by 100s of users.

  • http://www.meetjulius.com Julius Solaris

    Very true Joe and well done on moderating out irrelevancy.

    We should tell our attendees what we expect in the same fashion we tell them what the agenda is or where they can find the buffet!

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  • http://jeffhurtblog.com Anonymous

    Julius:

    Wow, that’s harsh. Did you mean for this to sound harsh and like a curmudgeon?

    I don’t believe in making demands of anyone using social media. Nor do I believe in sitting forth rules for what is right and wrong. It comes across as very judgmental and condescending.

    Plus, new people are discovering how to use Twitter all the time. And I believe in giving them the right to do whatever way they want however they want. And for finding what works for them.

    I am not annoyed by those tweeting from conferences. If it is too much, then I just ignore them, unfollow them, or place my settings to avoid tweets with that hashtag for the length of the conference.

    Here’s my question: Is Twitter only for the follower? Is there ever a case where the person tweeting can use Twitter to benefit their self?

    I fall into the latter category. If someone doesn’t like my tweets from a conference, unfollow me. I use it take notes. And because of the way the brain works, I have to listen, think and transpose what the presenter is saying into 140 characters. That is a different process than just listening to the speaker or writing down everything they say.

    And I like everyone else tweeting from the conference. I print out the tweets and it’s like sharing notes in a study session. It helps me get a broader perspective on what is being shared.

    Before condemning us all to Twomit, remember that some of us may actually benefit from Tweeting at conferences. When at a conference, I don’t tweet for you, I tweet for me. And I tweet for those that want those takeaways from the conference. Don’t discount those that ask me to do it for their sake too.

  • http://www.meetjulius.com Julius Solaris

    Jeff,

    I am sure your comment is not intended to be patronising as my post is not meant to be all the adjectives you used. I am just expressing my opinion (shared by others as well) as you are expressing yours.

    I am not trying to educate anyone here. I am just saying that after 4 years blogging about the use of twitter in events, we are now mature to step it up a bit and demand more out of our attendees. There is nothing wrong with that. I am not suggesting control (as you remember, when everyone was so concentrated about running sad conventions I was pushing for open source events such as BarCamps) but just sending the right messages to our audience.

    I am not obviously referring to the well crafted tweets you send from events which are meant to be one of the best uses of twitter. Somehow I am puzzled why you felt touched by this.

    I am just saying that in the same fashion we demand say to recycle waste from our attendees, we can also ask for a wiser UGC.

    Sometimes we can stimulate a great blog post, fantastic pics or great live stream. I believe it’s not all about Twitter.

    Said that everyone is more than welcome to use the tool as they wish. There is much crap advice that gets shared everyday on this topic that it is definitely out of my range to become yet another expert telling my audience how they should do things.

  • Loyalnation

    I do find events with multiple concurrent sessions to be excellent times to search out event hashtags to find content for sessions that I missed. But it is amazing how often the content is about bars, beers, and booze as it permeats out through Twitter-land.

  • http://www.meetjulius.com Julius Solaris

    Agreed

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  • http://twitter.com/RobVis Rob Visser robpro.nl

    Hello Julius,

    Thanks to @gheijkoop i read your blog article about better use of hashtags. When i summarize it by: ‘dare to give your own expression when using twitter during meetings’, i fully agree. Besides i have some remarks and nuancings.
    -i do not think i have the right to judge if a speaker is great or not, i only want to inform my followers about my experience
    -the best way to inform them, as far as i am concerned, is summerizing what i hear
    -i do make judgements by selecting what i twitter about, by interpreting it and by formulating. As a professional reporter i am trained to stay neutral as far as possible
    -i make further judgements (good, bad, nice, …) in my tweets recognizable and founded on the observations i mention
    -i am convinced that staying neutral in this way is much harder than judging, but it makes my tweets more interesting for followers who want to think for themselves. And if not i still do not want to judge for them
    -i am also convinced that every attendant of a meeting makes his/her own selection, interpretation and formulation, all people tell stories their own way. Searching on the hashtag of a meeting, will give a variety of tweets already.

    Thanks for the opportunity to reflect on this.

    Rob Visser
    @RobVis

  • http://www.meetjulius.com Julius Solaris

    Hi Rob,

    I fully agree. You are free to do whatever you want as an attendee, but as a planner I can ask you a blog post
    instead of a tweet or I can help newbies using the hashtag properly.

    This post and most of the blog is for event planners. What I don’t like is measurement made of the volume of tweets. Well not all tweets are created equal and from a planning perspective we need to have clear ends in mind.

    Other than that if your followers and yourself enjoy the way you tweet – that’s the best use of twitter you can make.

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