There is an old adage that says “You can lead a horse to water, but you cannot make him drink”. The equivalent saying for event planners might be “You can tell folks about your event, but you can’t make them buy.” There will always be people who show interest in your event, but do not actually buy a ticket and attend. It is true that you cannot convert every single registrant into an attendee, but you CAN drastically improve your event registration conversion rate by following these 3 steps:
7 Effective Ways to Increase Participation at Your Events
Want to improve learning, connection, engagement, and action outcomes at your meetings? Then use a process that requires and supports purposeful participant activity! When people are actively involved in their learning they learn more, and retain what they learn longer and more accurately. And when you eliminate attendees by turning them into participants in your […]
What Type of Event Planner Do You Think You Are?
There are so many amazing opportunities out there today for people wanting to venture into the world of event planning and management. If you take a step back and review all of the different aspects and areas of event planning, you may become overwhelmed with how many types of event planning there are today. Some […]
The Experience Wave: Are Attendees an Audience or Participants?
Engaging Events is one of the most useful educational tools I have seen that spells out how event planners can create – as Kevin Jackson refers to in the introduction of ‘Engaging Events’ – memorable moments for attendees. On reflection, and having studied the e-book, I would like to add in my two-cents worth and […]
The Best Posts of June 2015 on @EventMB
Time for our monthly roundup of the hottest articles on your favourite event blog. June was an awesome month. A legion of fresh planning ideas, career advice, inspiring stories. Everything you’ve ever wanted! If you were busy planning your next event, here is what you missed. The Best Posts in June 2015 1. 5 Signs Event […]