Event tech is useless without clear purpose. This article looks at how tech has married the visitor experience, and what kind of kids it’s going to have. Events are becoming increasingly intelligent. That’s no great revelation. We all know, slowly but surely, technology is going to be utterly vital to event success (and failure). You […]
The Best Posts of April 2015 on @EventMB
Time for our monthly roundup of the hottest articles on your favourite event blog. April was an amazing month. Lots of great content, infographics, green ideas. You’ve got it all. If you were busy planning your next event, here is what you missed. The Best Posts in April 2015 1. 10 (Harsh) Truths Nobody Tells You […]
Step Up a Gear #Eventprofs – Inspiration from Cool Car Launches
With more than 1 million people recently attending the annual New York International Auto Show it seemed only fitting to look at ‘wow factor’ ways to launch a new car. The motor show, one of the most important automotive events in the world, saw various car manufacturers’ début new models, from BMW and Chevrolet to Cadillac and […]
How to Attract and Engage Millennial Attendees for Your Event
Attracting different types of attendees can play a large role in the continued success of your events. We all have target markets that we cater towards for our events and as the years pass by, the Millennial generation will begin to impact this market even more. Our events and our attendance rates, fundraising and marketing […]
The Best Posts of March 2015 on @EventMB
Time for our monthly roundup of the hottest articles on your favourite event blog. March was an incredible month. Free ebooks, productivity, sustainability, we covered it all. If you were busy planning your next event, here is what you missed last month. The Best Posts in March 2015 1. The Event App Bible v3 Is Out! The […]
Your Event Business Model Gets Rusty. Change It!
Are you being challenged on your event revenue? See difficulty in maintaining a positive income trend year on year? Well, there might be a way to alleviate this. Stop looking at cost control (I mean, don’t go crazy, and just don’t solely focus on that), and stop adding a long tail of upsell options. Pause. Rethink.