Klik: Get Back To Human Interactions [Review]
Klik brings smart interactive wearables to events with the aim of improving the experience by reducing attendee screen time. More than just a badge, the Klik Badge allows one-click event interaction and a unique LED paging system. Here is our review.
Klik: What Is It?
Klik is an engagement platform by PixMob, paired with a connected, clickable attendee badge. The platform features attendee tracking, gamification and an app for attendees to manage their profile and access important information pertaining to the event. The majority of interactions between the platform and the attendee take place using a simple click of the badge, meaning attendees get to spend more time being at the event rather than glued to a smartphone. As well as interacting with the platform, attendees can use the badge to interact with each other, sharing contact information with a single click. All badge interactions are saved to the attendee’s profile which can be viewed during or after the event via the app. The attendee badges can be custom printed with event branding and following the event can be reused or recycled.
Using the platform, event organizers can view real-time event statistics including overall attendance, check-in, and footfall in specific zones. Custom post-event reports are also provided by PixMob.
The Main Categories of Features Are:
Klik Badge. Attendees can exchange contacts and interact with the event space by clicking the badge. 3 high-brightness LEDs allow event organizers to use light paging, group attendees by color and highlight key moments at the event. One-click gamification and networking features allow for incentivization with minimum friction, leaving more time for face-to-face and the event itself.
Klik App. The app allows attendees to access new contacts, schedules and important event information.
Klik Control Panel. The Klik Control Panel is the backbone of the platform. The Control Panel handles a multitude of tasks including attendee registration, event programming, attendee/staff access control. The control panel is where organizers manage the look, feel and content of the app.
Measure Event Performance with Data. Because all attendees get a badge, live data can be used to help calculate event ROI. Klik also offers bespoke post-event analytics based on the unique business goals of the event.
At the center of the Klik platform is the Control Panel. Here, event organizers will find the tools to manage and monitor various aspects of their event. The Control Panel is available in English and French languages. Features of the Control Panel include registration, engagement and content management of the app and more. We’ll take you through these in more details below.
The dashboard is essentially the “front page” of the Klik Control Panel. On the dashboard you’ll find clean simple charts giving you an overview of key event statistics in real-time. Straight out of the box, these include registration progress (how many attendees are at each stage), number of check-ins and overall interactions over time. Events using gamification features will also have an at-a-glance view of the gamification leaderboard.
From within the Control Panel, event organizers can set up the main details of the event such as date, event name and description as seen via the app. From the event section, event organizers can also select which parts of the Klik platform are enabled. Available features will depend on which specific modules your event is initially set up to use.
From the Control Panel, event organizers can view or add new users and assign different roles depending on access level required.
App branding is also handled from the Control Panel. Making the Klik app look good is a very simple process. You don’t need to know code or run through complex processes, simply enter the styles for body text and headings, upload a few images and you’re done. It really is that simple. Gamification rule guides are also designed in the branding area using similar tools.
Klik allows event organizers to add, remove, import and export attendees to and from the system. At a glance, it’s possible to see their registration status, essential contact details and gamification score, in a familiar spreadsheet-style interface. User profiles can also be searched for and opened from the overview screen. From here, event organizers can also add attendees manually or import from a spreadsheet, allowing integration with other systems. Exporting as a spreadsheet for external analysis is also possible.
Attendees can also be grouped by interest using the grouping function. This allows event organizers to light up the Klik Badge with different colors depending on which group they belong to. Event organizers can use this to easily determine where attendees might need to go to find things of interest but perhaps most importantly, could help attendees find like minds.
Klik allows attendees to register for events through its app. This can be done by connecting a social network or entering details manually. Klik puts attendees in control over what they want to share with whom.
Like attendees, speakers can also be added to the platform via the Control Panel. Speakers can be imported and exported by spreadsheet or entered into the system manually.
Klik uses Bluetooth technology to monitor attendee numbers in different spaces over the course of the event. This is achieved by using Bluetooth hubs in different zones which communicate with attendee badges. From the Control Panel, event organizers can draw area boundaries for these zones onto the event floorplan. Attendees can also view an informational version of the floorplan via the app.
Event schedules can be added to the Control Panel and made viewable by attendees on the app. Within the schedule, different calendars can be created for different topics. For each calendar, schedules can be imported and exported and sessions can also be added manually. From the calendar, event organizers can see useful information such as the session description and participant numbers. Session information can also be viewed by attendees using the app.
From the Control Panel, event organizers can set up and manage the gamification features of the platform. These include setting up different levels based on a number of points scored and creating the logic rules that define how attendees win points. These actions can include contact exchanges, interactions with exhibitors, completion of profiles, session attendance and more.
The Klik Badge
Klik is more than just an event badge. Through a combination of Bluetooth, mobile technology, and most importantly, the Klik Badge itself, Klik reduces the amount of time event attendees need to spend on their mobile devices. This allows more time for meeting real people and participating in the event. With a single click of the badge, attendees can exchange contacts, not only with one another but also with exhibitors and the event space itself. On top of that, event organizers can communicate with attendees using LED lights on the badge. With that, event organizers can keep an eye on attendee flow, event registration, attendee – exhibitor interaction and more. The Klik Badge is the latest addition to the available range of wearables for the Klik platform.
Although Klik aims to reduce screen time, that doesn’t mean attendees lose the benefits of more traditional event applications. Klik’s app allows attendees to access event information including speaker info, schedules and new contacts made by clicking the badge.
The Klik Badge
- Click the badge to exchange contacts, bookmark favorite spots and interact with the event space.
- Like people – contact exchange with other guest participants
- Like places – bookmark favorite spots and interact with places around you
- Like content – bookmark your favorite content and receive relevant e-docs)
- Quick pairing and setup for shorter queue lines
- Custom printed sticker displaying attendee credentials
- Brandable polyester lanyard
- 3 high brightness LEDs
- Highlighting key moments
- Light paging
- Group participants by color(colour)
- Incentivizing attendees
- Gamification using single-click interactions
- Easy networking – single-click to exchange contacts with attendees and exhibitors
- Event content can be “liked” with a click
- Light-touch interactions make time for face-to-face
- Access your Klik profile anywhere
- Can access new contacts – likes, schedule, sessions, floorplan etc all in one place
- Participants get their own unique Klik profile that follows them through different Klik events
- Attendees can pre-register for sessions and workshops
Klik Control Panel
- Live dashboards feed event data back as it happens
- Manage event registrations
- Manage event programming, schedules, speaker profiles and event content
- Manage look, feel and content for the Klik app
- Facilitate organizer-attendee communications through communication with the badge, email and SMS messaging.
- Monitor activity and flow in event zones
- Map interface to highlight congestion and control room capacity
- Track traffic and booth dwell times
- VIP, staff and special zone access control
Measure Event Performance with Data
- Live event monitoring with event dashboards
- Live data-rich map views
- 100% adoption rate (everyone gets a wearable at registration)
- Post-event analytics with deeper insight on attendance, engagement levels, clicks collected, sessions, booths and more.
- Custom post-event reports based on the specific ROI needs of the event
- Analysis of participant satisfaction and audience response statistics
Who Is It For?
Klik is for conference, convention and meeting organizers who want to offer attendees a better experience by reducing screen time, whilst at the same time gathering useful ROI data without impeding that experience. Klik ships worldwide to events of any size.
Pros and Cons
- 100% adoption rate – all attendees get a clickable badge
- Location services give a detailed picture of where, when and how attendees are interacting
- Post-event analytics give event organizers a deeper understanding of event ROI
- Currently unable to sync with personal calendars
- No ability to export new contacts with a mobile device (currently only available on desktop)
Pricing and Plans
Quotations are provided by PixMob’s sales team, based on the features and particulars of the event. Due to technical specification and installation of Bluetooth hubs, initial setup costs may be prohibitive for smaller events.
Klik does exactly what it sets out to do, in terms of increasing face time for attendees by decreasing screen time. At the same time, the Control Panel gives event organizers a view of their event by the numbers, as it happens. The app keeps attendees connected to important information but not having the ability to download or sync contacts and calendars with mobile devices is a bit of a drawback.
Due to the initial technical setup which includes installation of Bluetooth hubs and, of course, the badges, Klik could be cost-prohibitive for some smaller events but on the other hand, the value of powerful real-time data could exceed the costs for some.
Disclaimer: Reviews are paid for placements. While Event Manager Blog receives a fee to extensively look at the tool and review it in detail, the content of the review is independent and by no means influenced by the company. If you have any questions please use the contact us section.
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