Smirnoff targeting Meetups

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Photo by: Cristiano Betta

Smart brands are tackling Meetups to get targeted audience and generate buzz.

I already talked about using Meetups to target your audience and create relevant experiences. Last night Smirnoff provided me a case study and possibly a good review.

The London Bloggers Meetup is one of the most vibrant Meetups of the city. Andy Bargery manages it in an exceptional way.

A great mix of professionals, creative people and hobbyists gather monthly to exchange opinions about their passion.

Several brands have taken advantage of such great mix in the last months, to name a few Berocca and Stella Artois.

Last night Smirnoff displayed a great way to engage on a very personal level.

Apart from free drinks , which are obviously more than welcome, they introduced cocktail classes. The bartender customized the drink according to your blog and your persona.

The location was amazing and the PR agency did extremely well.

Smirnoff was very gentle and did not push the night or show a “do this/do that attitude”. The atmosphere and level of engagement raised to the roof.

Some bullet points for you to enjoy:

- Engage on a personal level
- Free drinks are cool but make me learn something
- Spoil me as an intelligent person and according to who I am
- Be gentle, don’t push the night
- Use Meetups to target opinion leaders, organizers are eager to get sponsors.

Vote: 8,5

   
     





Categories: Julius Solaris, ideas, marketing, party planning, reviews, tips



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5 Responses to “Smirnoff targeting Meetups”

  1. Posted by Smirnoff and London Bloggers Meetup

    [...] seemed they had a hit on their hands, as both Annie and Julius commented. Great drinks – the Smirnoff Mule being the featured drink, plenty of food and great [...]

  2. Posted by Lolly

    Great review Julius – the PR agency did fantastically!

    Lollys last blog post..Bad PR, dating geeks and another night out with bloggers…

  3. Posted by Julius

    @Lolly -

    I agree. Guys have a look at Lolly’s review with more pics:

    Bad PR, dating geeks and another night out with bloggers…

  4. Posted by How to avoid no shows at free events? | Event Manager Blog

    [...] week I attended a Trade Show, a Meetup, a Twestival and a [...]

  5. Posted by Free is the new black | Event Manager Blog

    [...] you use social media and social networks, if you know what twitter is, if you integrate sponsors gently and wisely, you will definitely find new ways to engage and make a [...]