Fancy an event in Atlanta?
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As part of the Global Event Management section, a featured interview with Todd Thurston, president and CEO of CretiveWharehouse.
Convention Capture is a service offered by Creative Warehouse, Inc. creators of the MarketLearn(TM) design and development model, will create an ongoing return from your event by keeping your message in front of your target audience year-round, while simultaneously promoting next year’s event with their Convention Capture services.
They have serviced numerous Fortune-500 clients. Aspects of their services range from video and audio highlights of events to complete recorded workshops and keynotes. One of their most popular ad-on services is the Convention Highlight video, generally played to attendees during the gala event.
I invite you to check the above links for more information.
Top 5 qualities of the successful event manager
1 comment so farThis post is a collective effort of the Linkedin event community trying to identify the attributes that make an event professional stand out.
A few comments. Read all the answers as you may be inspired by the very latest and I can tell by the quality that every single participant made an effort in writing. I am very happy to finally see event professionals exchanging opinions and talking about their experience, you will notice that we will all benefit from this.
Statistically here is what the majority agreed on:
The first answer is the one that I thought to be the best. Best means more comprehensive and spot on according to my experience. Nonetheless, you might find that other answers are more inspiring that is why I decided to post them all.
Kevin Jurczyk - National Marketing Director at Branstrator Sunrooms and Basement Systems of America says:
1) Excellent time management-
The ability to coordinate not only yourself, but the scheduling of the entire team helping with the event. It’s all about planning, and re-planning and scheduling.
2) Resourcefulness-
In my opinion, this is the most important. With years of experience in events, there is always something that requires a creative fix. Whether it be a piece of tape, or re-working a display because the display across the aisle looks too much like yours. You have to be very resourceful and use what you have. Ability to pool together the individuals you need.
3) Communication-
Share your ideas and your vision openly with your team. Communicate on a level that is respectful to everyone. Do not talk down to anyone, regardless of their role. Everyone has their part and it ultimately leads to your success, make sure you communicate clearly and respectfully. Accept criticism and be open to new ideas.
4) Passion-
Without passion you cannot over come the bumps and triumph when all seems lost. I can train time management, but I cannot teach passion.
5) Strong will, but a level head-
You have to be able to carry out your vision and sometimes crack the whip to get it done. Resolve problems and issues quickly. And you must be able to stand calm at zero hour when something doesn’t go your way. Your team should look to you for everything, the last thing they need is a shaky leader that makes rash decisions because they crack under pressure.
Chris Donahue - Regional Technical Trainer at PSAV - Presentation Services says:
1 - Excellent Time Management
2 - Good Communicator
3 - Attention to detail
4 - Ability to creatively solve probelms
5 - Staying calm at all times
Chris Catoggio - Independent Event Services Professional says:
Probably number 1 is great people skills. The Event Manager needs to be communicative, with the ability to listen and understand what the client is looking to achieve, as well as being able to convey that concept when selecting and negotiating with vendors.
Number 2 is organized. The event manager needs to coordinate a number of responsibilites and manage many teams simultaneously.
Third, an event manager needs to be flexible. In any event, things can and will change with a moments notice. The event manager needs to be able to, for lack of a better word, PUNT.
Fourth, an event manager must be responsible. Regardless of what goes right and what goes wrong, the success of an event, and all it’s coordinates, is the managers responsibility.
Fifth, a successful event manager needs to be enthusiastic and passionate about what they do. Enthusiasm and passion brings about creativity and generates excitement. Maybe, this should be #1!
Sorry but you’re not on the list…
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I’ve worked for more than 5 years with entertainment and being more specific with discos and clubs. I became what was and still is called a “PR”, a person that gives away “invites” to cool friends to populate the night. I earned a small percentage on every invite turned in with my name on it. In one year time I started to invest my money in club nights and quicker got more control over the event management.
Soon I was in charge of making the list (of people not paying to get in) and selecting people that got admitted into the event. That gave me a tremendous amount of power. I was soon able to ask the doormen to avoid certain people getting in.
For a pretty long period of time excluding others meant being at the top.
As Jedi Master of Marketing Seth Godin states:
“Credit card companies have made billions by selling a card that others can’t get.
Politicians stand up and talk about their (exclusive) religion, or pit one special interest group against another.
And of course, the best nightclubs have the biggest velvet ropes and the pickiest doormen.”
Jack Mardack and Eventbrite
1 comment so farEventbrite is an online ticketing and registration platform for events.
It is one of the most adopted and therefore definitely worth a review and interview with its Director of Marketing, Jack Mardack.
How does it work?
Few things that I love about the service:
- There is no standard price. They earn a percentage based on your ticket price.
- It’s customizable. You can pretty much input as many details as you prefer. The event page is greatly adaptable and here are few examples.
What’s Ricardo Semler got to do with events
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Ricardo Semler has sparked a revolution for the theory of business management. He has actually put in practice what tons of authors have just theorized. He walked the walk and showed the world that horizontal management is indeed more effective than any other approach.
Events are about people. Pressure, limited time and resources push us to perform at 100% with no chance to fail. While reading Semler’s inspiring book ‘Maverick‘, I noted down few concepts which I am sure will question the way you tackle team management.
“In the lobby of our headquarters there is a reception desk, but no receptionist [...]. Everyone at Semco, even top managers, fetches guests, stand over photocopiers, send faxes, types letters, and dials the phone. We don’t believe in cluttering the payroll with ungratifying, dead end jobs.”
