Virtual Trade Shows are Around the Corner
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Image courtesy of ON24
This is a guest post by Cece Salomon-Lee. She is the author of PR Meets Marketing blog and senior marketing communications manager with ON24. While her company recently launched a virtual show product, the thoughts expressed in this posting are not representative of ON24 and are personal views of the author.
I recently read Julius’ post about the 5 signs that you event is Web 1.0. Since virtual trade shows are starting to emerge as another technology offering for event planners, I offered to write a post about this. Consider a virtual show as a lighter version of Second Life.
They’re not exactly an immersive 3D environment. Rather it’s like take a webcast to the next level with a mix of social networking, online presentations, and booth staff.
Virtual trade shows seem a natural way to reduce costs while meeting the exceedingly difficult task of generating results with your marketing programs. But ONLY if you go in knowing what to expect.
There are some distinct differences to be aware of if you plan to participate in or plan a virtual show:
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Pixelated Conference Series - BarCamps
6 comments so farPixe…what??? You may be asking. This is part of a project started by Mithc Joel called Pixelated Conference Series, based on an idea by Future Now. Chris Brogan also supported it and now it’s my turn.
The project: A one day full online conference with videos from top speakers about a theme, namely BarCamps in my take. As my topic is user generated conferences, what more than users themselves talking about *camps?
Let’s see:
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