Bethany Smith

With the new year finally here, many of us have taken the time to pause for reflection about how we can better ourselves and our businesses in the coming year. Personally, I am working on focus in 2016. Event planners can benefit more than most from some true focus, and in this post, I outline 9 ways that we can all cultivate a little more of it into our hectic lives as event planners.

If you’re a freelance event planner, or are considering launching your own event planning business, there are many things you will need in order to be successful. However, all the software, inventory, and brand collateral in the world won’t help you as much as a website with a fully fleshed out “Services” page. This post is going to tell you exactly what to include in what is arguably, the most important page on your business website.

Do you ever feel like work is taking over your life? Does the hectic schedule, the endless email correspondence, and the barrage of details that come standard with the job, ever stress you out? This post gives you 10 tips that take less than 5 minutes, but can really bring a sense of balance into your life.

Let me tell you – everyone hates meetings. If you asked a random group of employees if they enjoyed their work meetings, the resounding “No!” could probably break through the space-time continuum.

There is an old adage that says “You can lead a horse to water, but you cannot make him drink”. The equivalent saying for event planners might be “You can tell folks about your event, but you can’t make them buy.” There will always be people who show interest in your event, but do not actually buy a ticket and attend. It is true that you cannot convert every single registrant into an attendee, but you CAN drastically improve your event registration conversion rate by following these 3 steps:

No one likes job searching. It can be very difficult to find opportunities worth applying to, and even in the face of a viable position, there’s the monumental task of trying to stand out in a truly competitive market. A lot of information is already out there – on everything from networking tips, to resume […]

We’ve all felt it: the gut sinking feeling that comes from planning an event that turns out to be a flop. There is nothing more devastating for an #eventprof than to put countless hours of work and ingenuity into crafting a valuable experience for your client and their attendees, only to feel when all’s said […]

It can be difficult to stand out at a company that has multiple departments and hundreds of employees, but it isn’t impossible. If you work at a large event agency and follow these 5 simple tips, you will ensure you will shine! 1. Take Stock Of The Situation I don’t know about you, but I […]

There is no denying that event planning is an awesome job. In addition to being the mastermind behind some really awesome experiences, Event Planners get to try their hands at many different tasks during their workday. Good planners are dedicated and focused with great negotiation skills, and a flair for creativity. However, those of us […]

The event planning industry has come a long way from the binder toting days of the 80’s. New and superior technology, along with the cultural and economic changes of the last 2 decades have streamlined and revamped the way events are planned and experienced. And just like any other creative position, there seems to be […]