totally agree.

Compelling content should be a given. And yeah it is true that no shows are result of poor concepts.

On the other hand what I am trying to explore is how people react to the fact that an event is free.

One of the most horrible results of poor event planning practices is the fact that people are mostly responding to money. They ignore other stimuli. And that is preoccupying.

On rewarding those who actually do show up, you definitely have a point there. Not enough is done in that perspective.

I have always complained about insane ROI’s and I am indeed convinced that Free is the new black. User generated events are an answer to that. I also think a major step should be done in changing perception that high price means high quality, specially when it comes to events.

Julius

totally agree.

Compelling content should be a given. And yeah it is true that no shows are result of poor concepts.

On the other hand what I am trying to explore is how people react to the fact that an event is free.

One of the most horrible results of poor event planning practices is the fact that people are mostly responding to money. They ignore other stimuli. And that is preoccupying.

On rewarding those who actually do show up, you definitely have a point there. Not enough is done in that perspective.

I have always complained about insane ROI’s and I am indeed convinced that Free is the new black. User generated events are an answer to that. I also think a major step should be done in changing perception that high price means high quality, specially when it comes to events.

Julius

I guess the no-show-subject is always relevant for organizing an event, free or not.

I would like to change the discussion from ‘how do we punish or reward people afterwards’ (for showing up) to ‘how do we maximize the % of show by forehand?’ Like when it comes to: content/program, speakers, visitors, location, etc.

So my question would be: ‘What makes your event irresistible for your audience?’ Of course free drinks are nice, but what else do you offer?

That’s my focus… What can people find/experience during your event (they can’t find anywhere else easily)? What are you doing it for…? Back to basics…

Talk to you soon!

Best regards,

Liza

I guess the no-show-subject is always relevant for organizing an event, free or not.

I would like to change the discussion from ‘how do we punish or reward people afterwards’ (for showing up) to ‘how do we maximize the % of show by forehand?’ Like when it comes to: content/program, speakers, visitors, location, etc.

So my question would be: ‘What makes your event irresistible for your audience?’ Of course free drinks are nice, but what else do you offer?

That’s my focus… What can people find/experience during your event (they can’t find anywhere else easily)? What are you doing it for…? Back to basics…

Talk to you soon!

Best regards,

Liza

I think a three strikes and you’re out policy could work, i.e. if you register and don’t attend three times, you will be removed from the membership and blocked from future attendance.

Although I love the deposit idea. The amount you could charge would very much depend on your audience.

I run the London Bloggers Meetup and surveyed the members about whether they would be happy to pay a joining fee which would be exchanged for a free drink on the night. Roughly 60%-70% of the membership said they would be happy to do this.

Look forward to hearing other ideas!

Andy

Andy Bargerys last blog post..PR 2.0 Seminar

I think a three strikes and you’re out policy could work, i.e. if you register and don’t attend three times, you will be removed from the membership and blocked from future attendance.

Although I love the deposit idea. The amount you could charge would very much depend on your audience.

I run the London Bloggers Meetup and surveyed the members about whether they would be happy to pay a joining fee which would be exchanged for a free drink on the night. Roughly 60%-70% of the membership said they would be happy to do this.

Look forward to hearing other ideas!

Andy

Andy Bargerys last blog post..PR 2.0 Seminar

We asked for a pledge and e communicated that clearly. We’ll see what happens!

Thanks

Julius

We asked for a pledge and e communicated that clearly. We’ll see what happens!

Thanks

Julius