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What Every EventProf Should Know About Hiring Speakers

November 7, 2013   |   AUTHOR: Julius Solaris   |   POSTED IN: event management

What you think about hiring and managing speakers may not be relevant anymore: report says.

Hiring speakers events

As my speaking schedule intensifies for the year, I find myself increasingly questioning the relationship between speakers and eventprofs.

Are speakers still relevant to modern conferences? How is the economy impacting speaker sourcing? Is social media having an impact on selection?

Thanks for the industry we can count on Jeff Hurt, Dave Lutz and Velvet Chainsaw to help us with answers. In fact they teamed up with Tagoras to bring us a report about the use of speakers in the meetings market.

Key Findings

Jeff and team conducted a research with more than 175 organisations with annual speaker budgets mostly in the region between $5,000 and $20,000. A qualified audience.

The findings are surely relevant whether you are a speaker, meeting professional or PCO:

- More hiring, more spend. Compared to 2011, professionals speakers are used more and organisations are spending more on hiring them.

- Expectations are rising. Events expect more engagement from speakers, specially when it gets to sponsor ROI and content marketing.

- Big names not so big. Hiring a big name is not important for 1/3 of respondents to attract more registrations.

Jeff also made a write up about the report and mentioned another interesting one for tech friendly eventprofs:

Two years ago, we expected that many more organizations would embrace live-streaming to help amplify their best conference content. It didn’t happen.

It looks like hybrid and live streaming is not delivering what many expected.

In Conclusion

The Speaker Report is definitely giving several pointers for event professionals working with speakers.

Rethinking our biases should be a daily practice for the savvy meeting professional. This report will help you gauging the reality of the ever changing relationship between speakers and eventprofs.

The report is free to download and no email is required. You can get it here.

  • http://www.eventchecklist.net/ Arwin Adriano

    I think speakers do still play a major role on Event Planning. Thanks for sharing Jeff’s report.

  • Evi Vanderheeren

    As Arwin Adriano stated, I think speakers are very important. They
    are and always will be relevant to modern conferences. They provide the
    public with their experiences. Usually they leave a certain impression
    on people. Furthermore, the possible interaction with a speaker has much
    more impact than when the same information is obtained by, for
    instance, a video or a text.

    Although I believe speakers are very important, I was – positively – surprised to read organisations are spending more on hiring professional speakers.

    The report was very interesting, thank you for sharing!