Study Shows Social Media Have Positive Impact on Face to Face

A new study released by Exact Target has shown a positive correlation between the use of social media and the propensity to meet.

While addressing the myth that social media have a negative impact on users’ social life, the study found an astonishing truth:

In short, individuals who are becoming more active on Facebook and Twitter are also interacting with friends in “real” (not virtual) settings more often, thereby busting the commonly-held myth that social media is making people less social. And while we agree that the seriousness of social media addiction—and how it can impact human interaction skills—is in fact a real concern, our data merely suggests that social media doesn’t typically produce a decrease in in- person, human interactions.

Download the entire report here and kudos to Lies, Damned Lies and Statistics for spotting it

Julius Solaris
Julius Solaris is the editor of, he is an international speaker and author of The Good Event Registration Guide and Event App Bible.

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