How Apple Use Events to Generate Buzz

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Apple is using events to generate buzz around its products and services Events have always represented a key activity for Steve Jobs’ impressive marketing machine. However Apple has recently made significant choices that highlighted the significance of events as the core of their… Read more

Can You Bring Your Event to My Mobile?

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This post is by Julius Solaris, your Editor in Chief. He is @tojulius on twitter . If you can’t, you should think about it. It’s free after all… Photo by Carlo Nicora via Flickr Mobiles are not like Desktops or Notebooks. Of course it’s all technology. What differs is the degree of… Read more