Marketing Using Data To Direct Event Marketing Data, paired with insights, is at the core of successful event marketing decisions and is more critical than ever. It helps meeting professionals design events that appeal to the audience they are hoping to attract. Andrea Doyle | 6 months ago Podcast New Audience Priorities Gathering audience data is key to understanding the priorities of meeting attendees. Through analyzing and interpreting both sentiment and behavior data we can improve the way meetings are designed. Skift Meetings Studio Team | 1 year ago Announcements Skift Meetings’ Top News Stories of 2022 Wrapping up an intense year filled with ups and downs, we share the most popular news stories published on Skift Meetings in 2022. Miguel Neves | 1 year ago Research Meetings Are Forever Changed, New Data Shows Stressed teams, less demand, the popularity of drive-to destinations, and shorter lead times are among the findings of the Skift Meetings State of Business Events report. Andrea Doyle | 1 year ago Marketing TikTok? Instagram? Where Can Planners Engage With Future Event Attendees? Planners of in-person events aren’t seeing the attendance levels that they want. Are they being unrealistic, or are other factors at play? Is their communication strategy on target? Paul Cook | 2 years ago Coronavirus Event Attendance Stalled at 65 Percent Post-Pandemic: As Good As It’ll Get? The floodgates have opened, and travel is back, but where have all the event attendees gone? A number of factors have grounded them and kept attendance well below pre-pandemic levels. Andrea Doyle | 2 years ago