The best way to create the future of events is to create it. Skift Meetings met with several forward-thinking industry leaders to discuss innovation in events and share insights into making their visions a reality.
Why Pipeline Is the Ultimate Goal of Building Communities
Sales pipeline and community engagement aren't inherently at odds. When the balance is right, companies can successfully foster, support and monetize communities that positively affect their profits.
Events Benefit From Tech Hubs That Put Community First
There are two key factors behind groundbreaking innovations: infrastructure that supports research and development, and a community spirit that nurtures both startups and local talent. Find out how this winning combination provides the ideal setting for future-forward meetings and events in Baltimore.
The Future of Events Industry Communities
The value of event communities and professional associations became clear during the pandemic and now seems more important than ever amid the increased demand for educational resources and networking opportunities.
Celebrating Motor City’s Resurgence
The past and present intermingle in Michigan’s largest city. Detroit is synonymous with both Motown and vehicle manufacturing. It's the US’s first and only UNESCO ‘City of Design’, and its ornate buildings are a reminder of its former prosperity.
Giving a Voice to the Meeting Industry’s LGBT Community
Until six years ago, no association represented the LGBT community of meeting professionals. That all changed when David Jefferys founded LGBT Meeting Professionals Association.
Trade Show Organizer Invests in Emerging Industries
As Covid shifted the world off its axis, the value of belonging to a group was magnified. Emerald has created a new division – Xcelerator – that keeps its focus on both community and a bold plan to launch 50 new brands.