event experiences

Attendee outboarding during events and conferences has been all but condemned by industry associations that paint it as an unethical act, but is it just an attempt to protect an investment in an event against an otherwise legal activity?

Evoking emotion and stimulating the senses is the key to attendee engagement and creating positive, lasting memories, yet most planners still neglect experience and stick with convention. 

Montreal’s image as a creative hub owes a lot to C2. The iconic business event plays a key role attracting investment to the city and creative sponsor activations are an important part of how it delivers value.

If attendees are not enjoying their event experience, they will leave or not show up in the first place. Attendees now want more control over the event experience, so planners must become designers of time.

Conferences are undergoing a change brought on by the audience’s desire to be immersed in days of excitement. This event trend of “festivalization,” how festivals are redefining conferences and other events, is one to watch and heed. What is Festivalization? Festivalization is a sweeping event trend, largely fueled by the audience’s desire to be plunged […]