It is with great shock I write the following post. I just finished reading this post at Techcrunch and I can’t really accept the news that Plancast is dying. I’ve been a fan of Plancast. I think they really nailed an aspects of our industry that most event technology companies or startups… Read more
20 Tools to Measure Event Marketing
This post is a follow up to a previous article on organizing your sales effort. Without measurement you are wasting your time. Here is how to track and measure the impact of your event marketing efforts. In times of crisis you are accountable for every penny spent on your marketing. Scarcity… Read more
The Best Posts in October
October has been quite a busy month. Great posts, great comments, good vibes! My warmest welcome to our 3,000 new readers who decided to stop by. It’s good to have you around! In case you missed some of the action, here is a small recap. Top Posts, October 2011 1. Top 10 Facebook Event… Read more
Innovating Conferences
Last week I had the chance to meet with fellow event blogger Gianfranco Chicco from Conference Basics, one of the best blogs about events out there. We’ve been postponing a double feature for a while now, but finally we managed to shoot an interview. Who is Gianfranco? Gianfranco is… Read more
10 Resources for Event Marketing Inspiration
It happened to all of us. All of a sudden, blank, no ideas for our event website, invites, concept, Twitter account, Facebook Page. Where should we look for event marketing ideas when we are desperate for inspiration? Let’s see… The Marketer’s Block It does exist. I am not the only one to… Read more




