The event tech sector has been busy in January. If you want to stay up-to-date on the latest news, you've come to the right place.
Shaking Up Event ROI Measurement
Vendelux's Event ROI Index is a bold attempt to inject scientific rigor into the often-ambiguous world of measuring event return on investment. While the initiative is commendable, the question persists: can an algorithm truly capture the ROI of a handshake?
The Marketing Flywheel: A New Model for Setting Your Exhibitors Up for Success
The old tunnel-vision focus on the traditional sales funnel is now too narrow. It’s time to reframe the exhibition experience as a force that can push the marketing flywheel faster. Find out how the right show floor strategy can help companies connect with new customers, nurture existing ones, and accelerate growth.
The Growing Importance of Events for Marketing
Events have increased in popularity as a marketing channel to help businesses engage with their target audiences, create brand awareness, build customer loyalty, and generate leads, according to a recent Bizzabo report.