Tag Archives: event marketing

A Crash Course in Social Media Advertising for Events Professionals

There’s a good chance you’re already doing good social media marketing for your event. Events businesses are well ahead of the curve on social. Yet not so many businesses have experimented with social media advertising. It’s a shame, because if you get it right it can be amazingly powerful for… Read more

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Sphere of Influence: How to use Champions to Leverage your Event

Whether you are hosting a large convention or a small meeting one of your key concerns will be creating a buzz about your event. With some smart thinking you can greatly expand your marketing reach without increasing your budget. In this article we look at how you can use champions and influencers… Read more

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Taking Your Brand On The Road: Choosing The Right Event Space

There are innumerable benefits to active, geographically targeted events over their passive and static counterparts. When it comes to reaching your audience, convenience is king – and taking your brand to your target customer’s doorstep can be the key to tapping a wider market. Many… Read more

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Let’s Dance! How to Create Win-Win Events

Creating a successful event takes a team of people of working together. It can also be a competitive and stressful environment to work in. In this article we look at how you can create events where everyone wins without compromising on quality or profitability. In the US alone 1.8 million… Read more

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The Little Black Book of Corporate Event Planning

They say you can never be too organized. Warning – if you’re anything but too organized corporate event planning, or any other type of event planning may not be your cup of tea.  As an event planner for over ten years, I’ve found the most successful way for staying organized when planning a… Read more

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Is Your Event a Vitamin, Painkiller or a Candy?

You’ve built your website, your advertising has begun, your social media is buzzing but for some reason people are not registering for your event. Why? There is a good chance you have a messaging problem. In this article we look at how a shift in context can change your messaging so that your… Read more

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How to Use Content to Increase Event Ticket Sales

Increasing ticket sales is the number one issue for many events. In this article we take a data-driven approach to discovering the weak-link in your event promotion and marketing and look at ways to use content to improve you performance. Field of Dreams has a lot to answer for. The ‘build… Read more

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The Do’s and Don’ts of Crowdfunding for Event Professionals

Crowdfunding has become a popular way to raise money for special projects, including events. There are even technologies and online registration systems designed specifically to support crowdsourced events. In this article we look at how to be successful with crowdfunding – although it’s not… Read more

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How to Create a Sell-Out Event Website

Your website is the primary point of contact with your event and is your most important marketing tool. This article looks at ways that you can make a great first impression. If you care about selling more tickets, attracting exhibitors and bringing in sponsorship then you need to have your… Read more

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Using Loyalty to Make Your Event a Success

This post will be covering a few ideas that can be borrowed from loyalty programmes to make your event a success. Loyalty has been used in marketing for hundreds of years but it is perhaps in the past 40 years that we have really seen the growth of loyalty programmes such as airline frequent… Read more

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