Tag Archives: event marketing

Unlocking the Key to a Successful Digital Marketing Event Plan

A digital marketing plan is crucial for any event to come off without a hitch. As any event manager and marketing team who plans events year after year knows, capturing contacts or leads and converting them is only one objective that must be met when mapping out your digital marketing… Read more

Posted in marketing | Tagged , , , | Leave a comment

The Power of No: The Busy #Eventprofs Access to Profitability

As you launch yourself into 2015 you might be struck by just how much there is to do and handle. Have you noticed how life seems to get busier and busier? Recently I have heard people complaining that they are working harder than ever before and yet money continues to be an issue. Why is that?… Read more

Posted in tips | Tagged , | 1 Comment

Is Your Event Making these Green Marketing Mistakes?

It’s great to see many events hanging out their green shingle these days. But are your green event marketing claims putting your event brand, product or service at risk? The following blog post discusses how greenwashing impacts events, and how you can reduce your risk. What is… Read more

Posted in Sustainability | Tagged , , , , , | Leave a comment

Brand Storytelling at Events

Good stories get read, maybe archived or used again once, but more than likely they get deleted. Great stories last a lifetime. Think about it – what stories come to mind from this year alone when you scroll through your brain index of the mass social, digital and mobile news articles you… Read more

Posted in marketing | Tagged , , | Leave a comment

18 Proven Tactics to Become an Event Social Media Superhero

Inspired by the research, tips and strategies explored in detail in the Social Media eBook I have created a quick fire list for how to be a social media superhero for your organisation and events! For more detailed strategy and approaches join the 10,920 Event Professionals that have already… Read more

Posted in Social media | Tagged , , , , , , | Leave a comment

10 Ways to Bootstrap your Event Marketing

Only a small percentage of events have abundant marketing budgets. In most cases, event planners find themselves working with limited budgets and marketing is often one of the first line items to get slashed. Without marketing there are no sales and without sales there is no money. That’s why… Read more

Posted in marketing | Tagged , | 3 Comments

How to Avoid ‘Hit and Run’ Event Marketing [Free Ebook Download]

This is a sponsored post by Laurence Debruyne, Marketing Director, Sitecore UK. More information about Event Manager Blog’s sponsored posts. Your event was a success, you sold out all of the tickets, and your visitors enjoyed the event. Your marketing did what it had to do, just get… Read more

Posted in marketing | Tagged , , , | Leave a comment

4 Ways to Capitalize on the Power of Video Engagement

As an event planner, you want to entice your audience in every way possible to attend an event. Sure, there are the usual go-to’s when planning your event marketing strategy – some of those range from creating an engaging website with collateral downloads, information on how to get the event… Read more

Posted in video | Tagged , , , , , , | Leave a comment

Boost Your Event Communication with Automation

This is a sponsored post by Kristen Carvalho, Content & Social Media Manager at eTouches. More information about Event Manager Blog’s sponsored posts. With all the different technology that is available today it is almost like you only need a team of one to run your event. With… Read more

Posted in marketing | Tagged , , , , | Leave a comment

Event SOS: Where did it all go wrong? How I plan to put it right

How hard can it be? According to Wikipedia, London and its commuter belt holds 13,614,409 people. That’s a lot of folk. So how challenging can it be to persuade, let’s say 50 of them, to come to an attractive venue in Central London on a Tuesday night to hear from 2 brilliant life… Read more

Posted in marketing | Tagged , , , | 4 Comments