Tag Archives: event marketing

Let’s Dance! How to Create Win-Win Events

Creating a successful event takes a team of people of working together. It can also be a competitive and stressful environment to work in. In this article we look at how you can create events where everyone wins without compromising on quality or profitability. In the US alone 1.8 million… Read more

Posted in Inspiration | Tagged , | 4 Comments

The Little Black Book of Corporate Event Planning

They say you can never be too organized. Warning – if you’re anything but too organized corporate event planning, or any other type of event planning may not be your cup of tea.  As an event planner for over ten years, I’ve found the most successful way for staying organized when planning a… Read more

Posted in corporate planning | Tagged , , , , , | 3 Comments

Is Your Event a Vitamin, Painkiller or a Candy?

You’ve built your website, your advertising has begun, your social media is buzzing but for some reason people are not registering for your event. Why? There is a good chance you have a messaging problem. In this article we look at how a shift in context can change your messaging so that your… Read more

Posted in marketing | Tagged , , | 3 Comments

How to Use Content to Increase Event Ticket Sales

Increasing ticket sales is the number one issue for many events. In this article we take a data-driven approach to discovering the weak-link in your event promotion and marketing and look at ways to use content to improve you performance. Field of Dreams has a lot to answer for. The ‘build… Read more

Posted in marketing | Tagged , | 1 Comment

The Do’s and Don’ts of Crowdfunding for Event Professionals

Crowdfunding has become a popular way to raise money for special projects, including events. There are even technologies and online registration systems designed specifically to support crowdsourced events. In this article we look at how to be successful with crowdfunding – although it’s not… Read more

Posted in marketing | Tagged , , | 1 Comment

How to Create a Sell-Out Event Website

Your website is the primary point of contact with your event and is your most important marketing tool. This article looks at ways that you can make a great first impression. If you care about selling more tickets, attracting exhibitors and bringing in sponsorship then you need to have your… Read more

Posted in templates | Tagged , | 3 Comments

Using Loyalty to Make Your Event a Success

This post will be covering a few ideas that can be borrowed from loyalty programmes to make your event a success. Loyalty has been used in marketing for hundreds of years but it is perhaps in the past 40 years that we have really seen the growth of loyalty programmes such as airline frequent… Read more

Posted in Guest Post | Tagged , , , , , , , , , | Comments Off

Event Startups Watch: 10 Services You Should Try Now!

At Event Manager Blog we love event startups. We keep an eye on the hottest and most innovative services to help you running a better event. Here are 10 freshly brewed startups to inspire your next event planning and promotion. The recent experience of Event Tech Circus has reinvigorated my… Read more

Posted in event-startups | Tagged , , , , , , , , , , | 3 Comments

Event Startups: Keep an Eye on These Up-and-Comers

What’s new in the event startup scene? Things are moving fast. Here are some of the cool kids changing the industry. By looking at Twitter, it feels like a new event startup is born every day. That is a great feeling. It is also the reason why we are supporting Event Tech Circus, the… Read more

Posted in event-startups | Tagged , , , , , , | 3 Comments

Why It’s a Must We Top Last Year’s Event. But How?

This is a guest post by Michelle Bergstein. Also known as the Event Marketing Maven, Michelle lives, eats and breathes marketing for the hospitality, event and meeting industries. You can find her on Twitter or online at BeatCreative Ok, please share! We hear it from corporate planners looking… Read more

Posted in Guest Post | Tagged , , , , , , | Comments Off