Tag Archives: event planning

Creating Magical Partnerships with Sponsors

At most events today there are sponsors who are to thank for the entire event even taking place – without sponsorship dollars most events struggle to happen. As event planners we seek to find sponsors months in advance of planning an event. A sponsorship that works for one event, may… Read more

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20 Sins of Exhibiting

Time and time again I witness exhibitors making the same common mistakes at exhibitions. Avoid these top 20 sins of exhibiting to ensure that you maximise your investment and have the best chance of achieving your objectives from every show! 1. Not Reading the Exhibitor Manual Ensure you… Read more

Posted in event management, Planning | Tagged , , , , , , | 5 Comments

12 Simple Ways to Save Money on Your Next Event Without Attendees Even Noticing

Event budgets are often under scrutiny and Event Managers are constantly under pressure to deliver amazing results on shoestring budgets. Here are some simple cost saving tips you can implement without compromising on quality or your attendees even noticing! 1.Choose Your Venue… Read more

Posted in Budgeting | Tagged , , , , , , , , | 10 Comments

The Power of Secrecy and 6 Events Using It Successfully

What’s so special about secrets? Why do we love not to know vital details such as date and time or location of an event? This post looks at the power of keeping a secret and why event professionals should use it more to wow attendees. So what’s the deal about keeping a secret? My curious… Read more

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The Little Black Book of Corporate Event Planning

They say you can never be too organized. Warning – if you’re anything but too organized corporate event planning, or any other type of event planning may not be your cup of tea.  As an event planner for over ten years, I’ve found the most successful way for staying organized when planning a… Read more

Posted in corporate planning | Tagged , , , , , | 3 Comments

Cut Costs and Still Deliver an Awesome Event Experience? Yeah Right!

Look at any B2B event operations management job ad and you will see words such as ‘budgets’, ‘P&L’ and ‘growth’ regularly crop up in the specification. At the same time, you will notice that terms like ‘quality’, ‘creative’, ‘logistics’, ‘delivery’,… Read more

Posted in Budgeting | Tagged , | 1 Comment

You Cannot be Serious! Why Events are the Perfect Adult Playground

There are certain types of events such as sports, music festivals and comedy shows which are designed for people to come together and play. However, there are other types of events, such as conferences and trade shows, that we don’t usually think of as play. In this article, we look at the… Read more

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You Can’t Fake Quality: What Event Planners Can Learn from the Peacock’s Tail

In these budget conscious times, most of us are looking for ways to keep our costs down. The prevailing logic is that we need to keep our ticket prices as low as possible in order to attract attendees. So, how do we account for the popularity of events high-end events like TED with ticket prices… Read more

Posted in Inspiration | Tagged , | 6 Comments

Is Your Event a Vitamin, Painkiller or a Candy?

You’ve built your website, your advertising has begun, your social media is buzzing but for some reason people are not registering for your event. Why? There is a good chance you have a messaging problem. In this article we look at how a shift in context can change your messaging so that your… Read more

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Never #Fail Your Attendees Again

Here is a presentation about how simple mistake can ruin our events. Don’t let your attendees down ever again! I know you appreciated this article about making always the same event planning mistakes. We all make mistakes, but there is a big difference between occasional and repeated… Read more

Posted in event planning 2.0 | Tagged , , | 3 Comments