Tag Archives: event planning

The Power of Secrecy and 6 Events Using It Successfully

What’s so special about secrets? Why do we love not to know vital details such as date and time or location of an event? This post looks at the power of keeping a secret and why event professionals should use it more to wow attendees. So what’s the deal about keeping a secret? My curious… Read more

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The Little Black Book of Corporate Event Planning

They say you can never be too organized. Warning – if you’re anything but too organized corporate event planning, or any other type of event planning may not be your cup of tea.  As an event planner for over ten years, I’ve found the most successful way for staying organized when planning a… Read more

Posted in corporate planning | Tagged , , , , , | 3 Comments

Cut Costs and Still Deliver an Awesome Event Experience? Yeah Right!

Look at any B2B event operations management job ad and you will see words such as ‘budgets’, ‘P&L’ and ‘growth’ regularly crop up in the specification. At the same time, you will notice that terms like ‘quality’, ‘creative’, ‘logistics’, ‘delivery’,… Read more

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You Cannot be Serious! Why Events are the Perfect Adult Playground

There are certain types of events such as sports, music festivals and comedy shows which are designed for people to come together and play. However, there are other types of events, such as conferences and trade shows, that we don’t usually think of as play. In this article, we look at the… Read more

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You Can’t Fake Quality: What Event Planners Can Learn from the Peacock’s Tail

In these budget conscious times, most of us are looking for ways to keep our costs down. The prevailing logic is that we need to keep our ticket prices as low as possible in order to attract attendees. So, how do we account for the popularity of events high-end events like TED with ticket prices… Read more

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Is Your Event a Vitamin, Painkiller or a Candy?

You’ve built your website, your advertising has begun, your social media is buzzing but for some reason people are not registering for your event. Why? There is a good chance you have a messaging problem. In this article we look at how a shift in context can change your messaging so that your… Read more

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Never #Fail Your Attendees Again

Here is a presentation about how simple mistake can ruin our events. Don’t let your attendees down ever again! I know you appreciated this article about making always the same event planning mistakes. We all make mistakes, but there is a big difference between occasional and repeated… Read more

Posted in event planning 2.0 | Tagged , , | 3 Comments

5 Counterintuitive Ideas for #EventProfs to Boost Productivity

While event professionals are masterful at getting things done, it is also one of the most demanding professions where working long hours to meet hard deadlines is common. In this article we look at some thought-provoking and sometimes counterintuitive ways of boosting productivity. Time,… Read more

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The Entrepreneur’s Dilemma: Where Owners Get Stuck

One of the best things about being a business owner is that you don’t have to answer to anyone. Unfortunately, one of the worst things about owning your own event company is, also, that you don’t have to answer to anyone. Why? Because there is no one to stop you from getting in your own… Read more

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If You Work In Events You’re In The Entertainment Business

The word conference has become so laiden with negative connotations that we‘re going out of our way to avoid it. We’re awash with – fests, camps, stocks, meet-ups, and of course unconferences. Somewhere along the line ‘conference’ came to mean boring. Why? Probably because all too… Read more

Posted in psychology of events | Tagged , , | 5 Comments