Tag Archives: marketing
The New Decision Making Process Towards Attending Events
The way we decide to attend events is changing. This post helps you to understand how new technologies influence our prospective attendee decisions. Note: Let me warn you, it’s going to be a long and sometimes complex post. Bookmark it for future reference to better digest… Read more
What is The Best Way to Price Your Event?
Pricing an event is not an easy task. Here is a small guide. You know I like Quora and sometimes I take the time to give some thorough answers. At least if I can feel I can add some value to the discussion. I stumbled upon the question “What is the best way to price after-work business… Read more
Posted in marketing
Tagged business events, freemium, marketing, networking events, pricing, quora, strategy
1 Comment
The Best Posts in August 2012 on @EventMB
Howdy readers! Holidays are over although we really had an incredible Auguest here at Event Manager Blog. We talked about Marketing, Lies and Truths. If you were busy enjoying the sun or the lack of it, depending on where you live, here is what you missed… The Best Posts in August… Read more
The 10 Biggest Lies in Events Marketing
There are plenty of innovators in the events industry. People that care about how they deal with customers, partners and management. Then there are others who simply do not care and would do everything it takes to sell a ticket. Here is a collection of their most recurring lies. When the day… Read more
Posted in marketing
Tagged lies, marketing, selling tickets, social media for events, social media marketing, tickets selling
19 Comments
Value Proposition – Engage the Prospective Attendee
This is a guest post by Eli Raber. He is the Managing Partner of EventWings a successful event management consulting firm. He worked in both the corporate and non-profit sectors as a business leader, senior manager, project leader, consultant and event planner. Contact Eli at… Read more
Posted in Guest Post
Tagged attendee, event, marketing, stakeholder, strategy, value proposition
1 Comment
20 Tools to Measure Event Marketing
This post is a follow up to a previous article on organizing your sales effort. Without measurement you are wasting your time. Here is how to track and measure the impact of your event marketing efforts. In times of crisis you are accountable for every penny spent on your marketing. Scarcity… Read more
The Ultimate Guide to Selling More Event Tickets
This post is for those event planners who haven’t realized they are the no.1 salesperson of their event. In time of crisis, ticket sales go down. Here is how to sell out and go to bed with a big smile on your face. I see a lot of talk online on how to engage your attendees, how social media will… Read more
Posted in marketing
Tagged advertising, business, buy tickets, communication, event planners, event tickets, google, guides, how to sell, marketing, persuadability, persuasion, project manager, robert cialdini, selling techniques, social psychology, task, tickets, tickets sale, verbal communication
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Use Eventbrite like a Pro: Social Media Integration
This is a sponsored post by Eventbrite. For more information about sponsored posts click here. Eventbrite is a popular tool of choice for event lovers. When I say event lovers, I mean professionals and amateurs alike. Eventbrite has pioneered event ticketing and made it readily available for… Read more
Posted in Registration
Tagged event registration, facebok, marketing, registration, social media for events, strategy
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Social Media Strategy for Busy Event Planners in 6 Easy Steps
So much to do and so little time. This is the life of an event professional. We are busy trying to make everything work and things to do keep piling up. On the other hand social media are becoming an integral part of our marketing mix. This is also the case for customer service over social… Read more
Posted in marketing
Tagged customer service, event planners, event planning, event planning industry, event professional, facebook, linkedin group, marketing, marketing mix, online social networking, social, social media marketing, social network, social network service, social networking, social networks, strategy, twitter, web 2.0, world wide web, youtube
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