20 Tools to Measure Event Marketing

This post is a follow up to a previous article on organizing your sales effort. Without measurement you are wasting your time. Here is how to track and measure the impact of your event marketing efforts. In times of crisis you are accountable for every penny spent on your marketing. Scarcity… Read more

The Ultimate Guide to Selling More Event Tickets

This post is for those event planners who haven’t realized they are the no.1 salesperson of their event. In time of crisis, ticket sales go down. Here is how to sell out and go to bed with a big smile on your face. I see a lot of talk online on how to engage your attendees, how social media will… Read more

Use Eventbrite like a Pro: Social Media Integration

This is a sponsored post by Eventbrite. For more information about sponsored posts click here. Eventbrite is a popular tool of choice for event lovers. When I say event lovers, I mean professionals and amateurs alike. Eventbrite has pioneered event ticketing and made it readily available for… Read more

Boosting Ticket Sales with Groupon. Genius or Stupid Idea?

I recently posted about the nightmare of getting close to your event with 50% unsold tickets. There are definitely strategies to sell event tickets at the last minute. When we’re in dire straits, everything seems to be plausible. Is group buying a good idea then? A bit of… Read more

Social Media Strategy for Busy Event Planners in 6 Easy Steps

So much to do and so little time. This is the life of an event professional. We are busy trying to make everything work and things to do keep piling up. On the other hand social media are becoming an integral part of our marketing mix. This is also the case for customer service over social… Read more

10 Resources for Event Marketing Inspiration

It happened to all of us. All of a sudden, blank, no ideas for our event website, invites, concept, Twitter account, Facebook Page. Where should we look for event marketing ideas when we are desperate for inspiration? Let’s see… The Marketer’s Block It does exist. I am not the only one to… Read more

5 Ways to Sell Event Tickets at the Last Minute

This post answers the most pressing question all event professionals ask themselves: How can I sell more tickets? You got it planned, you spent months thinking about the smallest detail. You took care of everything. The problem is that you sold 30% of your tickets and the event is a month… Read more

10 Secret Reasons Why We Attend Events

why-attending-event

Are you sure your event marketing is hitting the right buttons? We mostly think of the usual motivators when trying to get more people to attend our event. Have you considered your audience real motivators? What can you do about it? This post has been written by Julius Solaris for Event Manager… Read more

Can You Bring Your Event to My Mobile?

mobile promotion event marketing

This post is by Julius Solaris, your Editor in Chief. He is @tojulius on twitter . If you can’t, you should think about it. It’s free after all… Photo by Carlo Nicora via Flickr Mobiles are not like Desktops or Notebooks. Of course it’s all technology. What differs is the degree of… Read more