Vendelux's Event ROI Index is a bold attempt to inject scientific rigor into the often-ambiguous world of measuring event return on investment. While the initiative is commendable, the question persists: can an algorithm truly capture the ROI of a handshake?
The Marketing Flywheel: A New Model for Setting Your Exhibitors Up for Success
The old tunnel-vision focus on the traditional sales funnel is now too narrow. It’s time to reframe the exhibition experience as a force that can push the marketing flywheel faster. Find out how the right show floor strategy can help companies connect with new customers, nurture existing ones, and accelerate growth.
The Growing Importance of Events for Marketing
Events have increased in popularity as a marketing channel to help businesses engage with their target audiences, create brand awareness, build customer loyalty, and generate leads, according to a recent Bizzabo report.
Celebrating Motor City’s Resurgence
The past and present intermingle in Michigan’s largest city. Detroit is synonymous with both Motown and vehicle manufacturing. It's the US’s first and only UNESCO ‘City of Design’, and its ornate buildings are a reminder of its former prosperity.