The true success of any event hinges on one crucial factor — engagement. It cannot be forced; however, it must be cultivated by carefully weaving it into the fabric of an event.
Event Design
Corporate Festivals Win Over Young Staff
The festivalization of events trend reached a whole new level in 2022 with a private three-day experiential music festival featuring superstar Bruno Mars. Corporations globally are investing in festival experiences as strategic incentives to attract and retain young talent.
Miguel Neves | 1 year ago
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Inspiration
How the Trend of Festivalization Is Changing Events
Conferences are undergoing a change brought on by the audience’s desire to be immersed in days of excitement. This event trend of “festivalization,” how festivals are redefining conferences and other events, is one to watch and heed. What is Festivalization? Festivalization is a sweeping event trend, largely fueled by the audience’s desire to be plunged […]
Maritz Global Events | 5 years ago