How This Virtual Celebrity Is Changing Events
Maya Kodes is more than just a virtual holographic pop star. She is a sign of exciting times ahead for eventprofs.
Ten years ago, the thought of interacting with a holographic projection was the stuff of science fiction. Then again, so were lots of the technologies we enjoy today. With that in mind, the concept of a holographic pop star – or, in theory, any persona – doesn’t seem that hard to grasp.
That’s where Maya Kodes comes in. Maya is a digitally animated holographic pop star that can interact with audiences just like regular stars. Unlike regular stars, however, she can also perform visual tricks that would be impossible for humans.
Maya is just one of many digital personas available for events. The company behind Maya, Neweb Labs can create just about any live animated character the imagination can conceive. Characters like Maya use the latest motion capture techniques and holographic projection techniques to create unique live interactive experiences. Being digital, the characters also translate well to online broadcast, virtual reality and social media applications.
Holographic Characters + AI
While the likes of Maya are voiced by actors hidden away backstage, the addition of AI (artificial intelligence) and natural language processing can give eventprofs the ability to create truly digital personas. These digital personas could be useful for taking care of some of the simpler information requests that take up so much time for event staff. The inclusion of voice control and speech recognition allows attendees to ask questions in a natural way and get the right answer, right away, every time.
One of the main criticisms of any kind of virtual persona, be it a chat bot, hologram or anthropomorphic robot, is the lack of a human touch. AI and empathy don’t mix well (for now, at least) and for some people, this can make discussing issues with a robot difficult. This is a very real concern but shouldn’t be something that gets in the way of progress. Another way to look at this would be to consider how much time this technology could free up for your human event staff. The extra time will allow event staff to dedicate much more time to difficult or problematic individual attendee issues.
As the line between virtual and real worlds become ever fuzzier, it stands to reason that events too will become much more of a hybrid experience in many different ways. Although daunting at first, the future of virtual personas and their application within events is bright.
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