11 Immersive Experiences At Trade Shows
You can’t just be present anymore, your booth needs to engage with attendees. These immersive experiences could be just the thing to bring your visitors in.
The trade show floor is brimming with excitement and with each booth being more colorful and wonderful than the next, it can be hard to stand out. Aim to connect with attendees and make them remember you in different ways by providing immersive experiences. Visitors are also expecting more from vendors, they want an experience that appeals to all of their senses on a physical, emotional, and intellectual level.
This can be a tough balance to strike and immersive ideas can be logistically difficult to capture the attention of passing visitors. Here are some activities, experiences, and ideas to make your trade show booth more immersive and get people staying at your exhibition stand for longer.
1. Mixed-Reality Product Demonstrations
Product demonstrations and testing are an integral part of showing off your range at a trade show or exhibition and allows attendees to get more hands-on with your products. Providing a mixed-reality experience where the attendee can fully inspect and use the product can not only show off large (and difficult to transport) products and services but also reduces the amount of staff needed as you can have pre-programmed displays and presentations.
Although high budget, you can save on larger items which are heavy to transport and require skilled workers to use or demonstrate. It also negates products being damaged or broken by the public and allows you to showcase a product’s full range of features you may not have the space for in a booth.
2. Augmented Booth Tours
Provide touchscreens and headphones to give an augmented reality booth tour and add fun elements like in this example which brings the backdrop and booth walls to life. It not only increases time spent at your booth but also saves staff from needing to show visitors around, allowing them to have their own experience and dwell on the parts that they want to, freeing other staff to answer questions and interact elsewhere.
3. Charity Experiences
When you can’t quantify your product, such as with charities and fundraising, that doesn’t mean you can’t appeal to your attendees. A great example of this is Charity Water, who provide remote villages access to clean and safe water. At booths and events, they have a catwalk of facts about these villages and nations and ask attendees to carry two heavy jugs around the course, to essentially ‘walk a mile in their shoes.’ This shows how difficult it really is on an experiential level and inspires change and reaction from attendees and allows others to connect with their message.
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