15 Creativity Boosting Ideas for Eventprofs

If you are lacking vision or experiencing a mental block, these 15 ways to be more creative will help to get you out of the slump.

Creative thinking leads to innovation and original ideas, which for the event industry is an essential tool to set you apart from the competition. Creating unique events not only makes you more memorable but makes it more likely to be discussed on social media and that is natural brand marketing and awareness that you cannot buy, and this all stems from creativity on the ideas board.

Contrary to popular belief, creativity is not only a natural talent, it is a skill you can learn and train your brain to improve at which means practice makes perfect. It also makes work more fun and enjoyable if you are delving into your creativity and expanding on new ideas, plus it looks fantastic to your boss if you are full of innovation. Here are 15 tips and tricks that can help you get in touch with your creative side and improve your creativity levels.

15 Creativity Boosting Ideas for Eventprofs

Work When You’re Tired

Although this sounds counterintuitive, research has shown that working when you are tired, i.e. first thing in the morning or in the afternoons/evenings helps to reduce restrictions in your brain and you naturally relax, this can make creativity easier and allows you to come up with new ideas. As well as this, you are more likely to allow your mind to wander and be distracted which can often act as inspiration for new and creative ideas.

This being said, the same research shows that problem solving is harder when you are tired and you need your brain to focus on a set of parameters. The solution would be to make sure you do all your problem solving during the day and get your creativity on at night.


Go Blue (or Green)

Research shows that the color red is useful for attention or detail orientated tasks whereas for creativity, blue or green comes out on top by as much as 50% and can double your creativity. This is partly because of the link colors have on our brain and blue is naturally associated with water, oceans and space which work to free your mind and calm yourself making creativity easier.

You may not be able to paint your work or office space (although if you can, great!) so instead opt for a blue screen background, blue posters or even a blue tablecloth which can help to create calming elements and influences while boosting creativity.

Mix Up Your Routine

While a routine or strict regime can help to fit in your daily tasks, it could be restricting your creative flow. Not only does a routine keep things heavily structured, which is not conducive to creativity, but it also removes the spontaneity and random inspirations that can lead to ideas and innovation, even in your day to day life, if not just in your working environment.

Change your routine or commute to and from work, take a bus, walk or do something different so that you see things from a new perspective, you may find that you are inspired before your work day even begins. While at work, go out for lunch (or stay in) decide to do tasks in a different order, or for one day just throw out your routine altogether and “wing it” which will help to free your mind and reduce restrictions.

Lower the Lights

Some have suggested that reducing your lighting can help free you from a “working” mindset which helps to get imaginative. Also, different times of the day can lead to different feelings and emotions which can influence new thought processes and ideas to help you get creative.

This also ties in with making you more tired because reduced lighting triggers the sleep hormone to make you sleepy and you can also use this to your advantage. Dimmer switches for your lights are relatively easy to fit, or a lamp for your desk could also be useful. It is definitely time to ditch the fluorescent office lighting!

Take a Step Back

Stepping away from a problem can help you get creative about problem solving and see it from different perspectives. Psychologically distancing yourself can help you to see it from a more abstract view which helps to promote creativity as it is less focused and defined, allowing more space for free thinking surrounding it.

Also, stepping back from an issue can help to reduce stress over it which calms you down and allows you to be more creative and problem-solve. If you can relieve event planning stress it can promote better creativity.

Quality REM Sleep

Getting decent sleep is not just about quantity but about quality and the REM cycle is what you are aiming for. This stands for rapid eye movement and are the stages at which you dream, sleep deeper and have more body movements.

Aside from the good nights’ rest that helps to boost brain function, dreams can help form the basis of creative ideas and innovation. Many works of art, literature and film were initially based on a strange dream that the creator had and this all happens during REM stage sleep. Here’s how to get more sleep the night before a big event or planning meeting to help your creative spark.

Video Games/Puzzles

Puzzles help to train the brain and doing so improves its function, therefore practicing puzzles help to boost creativity. You will also be glad to know that this is also an excuse for playing video games too, because puzzles to move from level to level can subconsciously promote problem-solving, innovation and creativity!

That being said, there are some games that are better than others but on a basic level it improves your hand-eye co-ordination and still encourages brain activity meaning you can keep yourself “brain-fit”. It is important to note that many creative individuals can often be lethargic by nature as well so ensure that you don’t spend too many hours playing video games or you may undo all of your hard work.

Ambient/White Noise

It has been discovered that listening to music can help you to focus and avoid distractions while listening at low levels during studying or work and it turns out that listening to ambient noise can benefit creativity as well. Ambient noise is the kind of background noise that others may call pollution and are just the normal room sounds that you may have grown accustomed to in your everyday life.

Ambient noise helps to promote creativity by offering smaller distractions in the brain which promote tangents and new ideas. The best way to replicate this is to sit in a quiet, yet bustling area such as a café or busy park but if you don’t want to leave the house, a white noise machine can help to create beneficial ambient noise while also muffling the larger, distracting background sounds.


Another reason to drag the old trainers or gym clothes out from the back of the wardrobe, as it turns out exercise can also improve our creative thinking ability. Some studies have been done on how aerobic exercise improves creative thinking and this is thought to be because of the fast removal of toxins from the body combined with the endorphin rush that is experienced. Even as little as 15 minutes of exercise can help boost the mind, but it is important to note that this has a two hour expiration date for the immediate effects so if you are looking for a creativity or problem-solving boost, take a pen and paper to the gym with you so you don’t miss out!

Do What You Love

Ultimately the best creativity comes from passion and spontaneity which is something that occurs naturally. So while you may not be naturally creative, doing a job or task that you enjoy is more likely to yield creative results. Also, if you are interested in your work and the subject of the task in front of you, you are more likely to look for deeper answers than those on the surface which leads to greater originality.

Channel Your Experiences

Not all creativity is about coming up with a completely original idea, sometimes creativity and innovation can be thinking about a situation from a different perspective or making connections between your experience and knowledge. Thinking about your experiences in depth and combining it with the knowledge you have to come up with new ideas and ways to be creative can be just as effective as being inspired by something you see off the street.

If you are struggling to make connections then draw diagrams and write it out, it can be helpful to have a visual aid in front of you to physically connect.

Me Time

Taking time to focus on yourself can help to boost creativity by reducing stress and allowing you to step outside of a working mindset. Rather than trying to multitask or think of a variety of things throughout the day, giving your mind a rest by doing something for entirely your own enjoyment can yield impressive results when you step back in. Think of it as a little holiday for your brain.

Ways that you can do this is by meditating or taking up a hobby, something that you enjoy and can hold your attention long enough so that you don’t start thinking about that pile of work straight away!


New experiences and locations can provide a large amount of inspiration to boost your creativity and many have found that taking time in new places and experiencing different cultures can motivate them to start new ventures, problem-solve and come up with new ideas.

As well as this, travelling can take you out of your normal routine and relax you which is why, when you go back to work after a holiday you feel more competent because you are calmer and able to deal with daily stresses better. If you can’t get away then try visiting a new place in your own country, take a special tour or visit the countryside so that you see a new part of your home that you haven’t seen before and this can help to replicate the results.

Set Yourself Creative Boundaries

While free thinking is beneficial to creativity freedom working is not, so here’s one that all event planners will love, because you probably do this one subconsciously already. It turns out giving yourself entire freedom at work can cost you focus and mess with your time management. Instead setting deadlines and reducing the amount of choices you have can allow you to expand and focus on one particular area more deeply and improve creativity. The boundaries allow you to be restricted enough not to go wide or varied and can show real progress when looking at event themes or ideas.

Think for Yourself

Don’t try to follow the way others are doing things. Everyone has their own creative processes and while they may come to the same conclusions as you, it may be a different way of getting there. Trying to force someone else’s creative process on yourself will be more of a hindrance because you are trying to force your brain to figure out what they were thinking rather than come up with new ideas on your own, plus, no one likes a copycat, especially not in events.

In Conclusion

Creativity can be taught, and with these tools and ideas you never have to feel like you aren’t the “creative type” again.  Find what works best for you, which might also be a combination of these things and the key is to be consistent. Brain training doesn’t happen overnight so repeating puzzles, problem-solving or even frequently employing one of these tips will help you to see creative results, whether you were born with it or not.

About The Author
EventMB Team
This post is brought to you by the EventMB editorial team.   
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Julius Solaris
Editor, Julius Solaris

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