All Topics
Accessibility & Inclusion
Meetings can be a stressful setting for people with anxiety, depression, substance abuse issues, and other challenges. Here are ways to help these attendees get the most out of your meeting.
5 Tips for Accommodating Halal and Kosher Diets at Meetings
Planning ahead is the key to meeting attendees’ special dietary requirements, especially for kosher and halal meals.
7 Tips for Creating a Lactation Room at Your Meeting
The days of pumping milk in public bathrooms are gone, replaced by comfortable private spaces for nursing moms. Here’s how to create one for your event.
Announcements
Top 7 AI Prompts to Try Before Attending Skift Meetings [AI] Innovation Lab at IMEX America
Get hands-on with these prompts before IMEX America and step into the Skift Meetings [AI] Innovation Lab, prepared to turn AI-driven insights into bold, high-impact events.
The Full Powerhouse Lineup at Skift Meetings Forum
The stage is set at Skift Meetings Forum, featuring speakers who shape the boldest ideas in the event world. From leadership to technology to creativity, every session delivers insights that matter.
4 AI Use Cases Every Event Planner Should Master
Master four AI use cases for planners that boost efficiency, creativity, and attendee engagement. See how using AI to plan events can future-proof your strategy.
Budgeting & Cost Savings
5 Ways to Cut Incentive Travel Costs Without Winners Knowing
Cost increases as a result of tariffs are hitting event budgets hard at a time when planners have already been navigating rising costs due to inflation. What can incentive planners do?
10 Must-Know Terms for Budgeting
The world of budgeting has its own vocabulary – and you, as a planner, need to speak the same language as the CFO.
Meeting Budgeting 101
Planners spend most of their time on design and logistics, but at the foundation of every successful event lies a balanced budget.
Careers & Personal Development
Seven Years Job Hunting: One Planner’s Tips for Staying Positive
Kim Thompson knows the value of resilience. It took her seven years to land her “dream job” at Kellogg — and through it all, she never lost hope.
One Association CEO on Elevating the Role of Planners
This association exec says planners are much more than just a final check — and often have the final say where meetings are concerned.
Build Your Personal Brand on LinkedIn: 6 Tips for Planners
Planners who put extra effort into LinkedIn, from carefully crafting their profiles to creatively showcasing their event prowess, will see the biggest return.
Contracts & Duty of Care
10 Tips for Managing a Mental Health Crisis at Your Meeting
Meetings can be a danger zone for people with mental health challenges. Here are some steps you can take to be prepared — and to intervene if you need to.
Extreme Weather Means More Cancellations and Pricier Insurance. What Can Planners Do?
Planners need to sharpen their awareness of seasonality and avoid risky outdoor locations — that is, if they want to get their events insured.
Time for Plan B: Five Situations Where You’ll Need a Backup Plan
Flight delays. Unexpected weather. Renovation snags. The list of things that can go wrong at a meeting is a long and winding one.
Coronavirus
Planners Beware, Covid Cases on the Rise
A new Covid variant is sweeping across the United States. One industry professional raises the alarm after contracting the virus at a recent convention.
What E3’s Cancellation Means for the Meetings Industry
65,000 attendees, 4,000 jobs, and $88 million in revenue won't be coming to Los Angeles in June, with leading video-game-industry trade show E3 canceled for 2023. It was meant to be the first in-person show since 2019. However, major exhibitors were unwilling to commit. Will other events follow suit?
China Shutters Major Event 9 Hours Before Opening Due to Covid Outbreak
TCT Asia, a major trade show, was shut down by Shenzhen authorities nine hours before it was set to open due to Covid numbers in the city creeping up to 24. Navigating policies and enforcements like this is a challenge for show and event planners, but it’s a reality that’s here to stay.
Destinations
Budapest’s Value for Money Goes One Step Further With Subvention Fund
The new Budapest MICE Fund is designed to help event organizers and incentive planners stay within budget while delivering the elevated experiences that attendees expect.
Skift Meetings Forum 2025 Video: Lessons from Austin and SXSW on ‘The City as a Venue’
With Austin’s convention center offline until 2029, Visit Austin and SXSW are reframing the city itself as the venue. Planners gain flexibility through decentralized event formats, while attendees experience deeper immersion in Austin’s cultural, culinary, and creative identity, turning logistical challenges into opportunities for innovation.
Second-Tier City, First-Class Service: Why Planners Choose Atlantic City
As budgets tighten across the meetings industry, planners are expanding consideration sets to find host destinations where their dollars can go further. In Atlantic City, they’re discovering that a more affordable destination can also create a more engaging experience for attendees.
Diversity and Inclusion
Destination Leaders Say Diversity Is Good for Business
Despite political pushback, destination leaders say diverse leadership and supplier practices remain a competitive edge.
How Wordly Enables Inclusive Meetings With AI: Watch Video
Everyone deserves a seat at the table, no matter what language they speak. Wordly helps organizations create more inclusive meetings and events by using AI to provide real-time translation and captioning, making it easier for global teams to participate fully and stay connected.
How Louisville’s Award-Winning Charm Built a Top Event Destination
With two convention centers, accommodation options that cater to every type of attendee, and an airport with nonstop service to 38 destinations, Louisville checks all the boxes of a premier convention city. To understand its magic, though, you need to look at something that cannot be built: the authentic sense of Southern charm that defines the community.
Event Design
Skift Meetings Forum 2025 Video: How Unexpected Moments and Places Elevate Attendee Experience
In this video from Skift Meetings Forum 2025, Alice Harrington-Caravello, managing vice president, sales and distribution at Marriott International, discusses how weaving in hidden gems and local culture can elevate attendee experiences and deepen event impact.
Why Events Need Memorable Moments
From an on-stage bar to a “Circadian Cove”: The author of “Our KPI is Joy” shares strategies for infusing events with moments of connection and renewal.
Meet Your Attendees Where They Are: Event Design Advice from TED, Pinterest, and Forbes
Listening to your audience enables you to deliver the experiences they seek, and some they never would have expected.
Event Logistics & Operations
What Planners Need to Know About Celiac Disease
Celiac disease is one of the most misunderstood “dietary restrictions.” It’s essential to advocate for your attendees with the condition the same way you would for those with other extreme allergies, such as peanuts or shellfish.
5 Reasons Off-Site Meetings Fail
According to organizational psychology expert Dr. Joe Allen, most off-sites regularly miss the mark. Here’s his advice on how to change that.
12 Strategies for Avoiding That Notorious Afternoon Slump
Anyone who’s ever attended a meeting has experienced that almost unavoidable after-lunch slump, when the energy literally drains from the room and eyes glaze over. The good news: With a little planning, it doesn‘t have to be that way.
Event Management
Why Investors Are Suddenly Bullish on Event Companies
Private equity firms and strategic buyers are eyeing the events industry, seeing growth, resilience, and human connection as strong investment drivers.
Building Bold Events from the Ground Up
Two female founders shared how outsider perspectives, community building, and entrepreneurial grit are key to building successful events.
How a $40K Cyber Scam Nearly Grounded 80 Event Pros
In an era of rising cyber fraud, one planner’s $40,000 loss is a wake-up call for the industry: payment security deserves the same rigor as contracts, insurance, and attendee safety.
Event Marketing & Promotion
6 Ways Planners Can Get Started on TikTok
TikTok is the social media platform of choice for showcasing events using video. But plan to spend some time familiarizing yourself with the site before jumping in, or users might pass right by.
5 Strategies for Marketing Events to a Younger Audience
Planners spend a lot of time and effort tailoring meeting content and delivery to younger attendees. Make sure your marketing efforts get the same level of attention.
Pop-Up Events: Do’s and Don’ts
Pop-up events might have started out as a trend but they’ve become an integral part of the marketing mix.
Event Technology
10 Instagram Strategies to Build Buzz Around Your Event
With some planning and creativity, planners can turn Instagram into a powerful marketing tool for events of all kinds.
5 Tech Tools Making Planners’ Lives Easier
There might be an initial learning curve, but planners say once they are up to speed, these technologies are not only improving their meetings but lightening their load.
7 Ways Next-Gen Attendees are Reshaping Event Tech
Planners need to rethink how they use technology in every aspect of their meetings, or they risk losing the attention of the biggest percentage of their attendees — Millennials and Gen Zers.
Ideas & Inspiration
7 Wellness-Themed Gifting Ideas
If you’re including wellness activities or activations in your event, why not extend that theme into your gifting experiences and room amenities?
Sustainable and Diversity Sourcing Take Meeting Impact to the Next Level
Sourcing decisions have the power to influence social change and lessen meetings’ impact on the environment. For an increasing number of planners, that’s a top priority.
4 Holistic Strategies to Make Events More Sustainable
The next phase of event sustainability looks beyond eco-friendly practices to consider impacts on the environment, local economies, and community well-being.
Incentive Travel
Incentive Industry Research Points to Significant Impact from Trump Policies
The annual Incentive Travel Index, released this week at IMEX, reflects mounting concerns around rising costs and global instability, along with “shrinking optimism.”
Use of AI for Incentive Planning Evolves, But Some Are Still Hesitant
Incentive planners’ use of AI is changing from making their jobs more efficient to customizing programs and analyzing their impact on sales. Still, some refuse to try it.
Strategies for Dealing With Attendee Travel Fears
Some incentive winners and their partners are less keen on traveling. A trifecta of anti-DEI sentiment, new government policies, and fear of flying is to blame.
Industry News
Record IMEX America Shows Industry’s Strength in Uncertain Times
Even as National Guard deployments and the federal government shutdown cast uncertainty across the U.S., the events industry gathered in record numbers for IMEX America.
PCMA Doubles Down on Executive Education
PCMA’s new education offerings showcase its continued focus on attracting senior event professionals, all while betting on novel AI approaches.
Cost is Planners’ Top Challenge, Creating Engaging Experiences is Their Top Priority
Rising costs are challenging planners, but not keeping them from doing what matters most to them — delivering unforgettable events.
Inspiration
Introducing the Skift Meetings Power Rankings
True power in events isn’t just about scale, it’s about who sets the agenda and dares to innovate. These 15 leaders are shaping the future of global events.
Skift Meetings’ Guide to Getting Around IMEX
Our unofficial guide to surviving — and thriving — at IMEX America.
These Three Digital Nomad Planners Travel the World While They Work
They're living their dreams while running their businesses, managing meetings, and staying involved with the industry — but it isn't always easy.
Meetings Innovators
Meetings Innovators: Robyn Duda
Robyn Duda shows that innovation isn’t about flash. It’s about solving real needs. With RacquetX and her fresh approach to events, she demonstrates that true innovation comes from listening, iterating, and creating connections people didn’t know they needed.
Meetings Innovators: Howard Givner
Howard Givner built and sold three successful event businesses. He says events are "on borrowed time" if they ignore two areas in dire need of innovation.
Meetings Innovator: Liz Lathan
Liz Lathan is reinventing business events with emotional clarity and bold ideas, reminding the industry that connection is the real return on investment.
On The Road
17 Must-Have Gadgets for Planners on the Go
These gadgets will make your travel to your meeting easier, and ensure that once you are on site, you’re ready for whatever comes up.
Expert Advice for Surviving Long-Haul Travel
The goal for meeting planners flying long-haul is to arrive fresh and ready to work. Who better to ask for advice on how to do that than fellow travelers and flight attendants?
Where Can On-the-Go Planners Find Healthy Airport Food?
Believe it or not, healthy food does exist when you’re traveling — you just need to know where to look.
People
Meetings Innovator: Anh Nguyen
When Anh Nguyen realized the events industry's "do-it-all-yourself" culture wasn't compatible with motherhood, she built a solution: a collaborative network of senior planners. But that's just one of her many innovative approaches to working in the meetings industry.
Mary Jo Blythe: Meetings Innovator
Forever changing the lives of front-line hospitality workers – one person at a time – is Mary Jo Blythe’s mission as founder of The Above and Beyond Foundation.
Megan Henshall: Meetings Innovator
Rehumanizing corporate life is the new mission of Google Xi. Its founder, Megan Henshall, is Skift Meeting's first-ever Meetings Innovator.
Skift Meetings Podcast
AI and the Human Touch
On this episode of the Skift Meetings Podcast, we delve into the transformative impact of artificial intelligence on the events industry while emphasizing the enduring importance of human connection.
Has Wellness Reached a Tipping Point?
With all the talk in the industry about integrating wellness into events, have meetings really become healthier?
IMEX America 2024 in Review: From Baseball to Pickleball, the Industry Is All-In on Personalized Experiences
In this episode of the Skift Meetings Podcast, we recap the record-breaking IMEX America 2024, diving into industry trends and the innovations shaping the future of events.
Sustainability
How Posadas Is Building the Next Generation of Responsible Meeting Venues
With corporate sustainability goals becoming non-negotiable, meeting planners can no longer afford to separate Environmental, Social, and Governance (ESG) strategy from event design. Posadas’ Fiesta Americana Travelty Meetings & Events provides planners with the venues, expertise, and operational standards to meet both business and impact objectives.
Sustainable Events: Will the Pendulum Swing Back?
Despite government rollbacks, the ESG experts at The Opus Group believe 2026 will see a return to sustainability. Here’s why.
How Louisville Looks at the Bigger Picture of Event Sustainability
As event organizers aim to uplevel their sustainability efforts, Louisville is the place to make it happen. Bourbon City is leading the way toward a brighter future with programs that are building a better community.
Technology
Planners Vote on Top AI Uses for Events
Flashy AI doesn’t sway planners. Practical use cases that save time and provide deeper insights win the day.
Event Tech News Roundup: September 2025
AI is hogging the spotlight once again with multiple companies announcing developments and integrations, but there are also new offerings around floor plans and registration.
AI Is Fixing the Worst Part of Events: Bad Networking
As attendees become increasingly picky about which programs are worth their time and money, the meetings that leverage the right approach to artificial intelligence will emerge as winners.
Toolkit
7 Ways Planners Can Use Pinterest for Inspiration
Meeting planners who overlook Pinterest are missing out on a valuable tool for discovering and curating event design ideas and inspiration.
15 Fun Games for Company Events
At the end of a long day of meetings, people just want to play. Planners can shift the vibe by adding fun, interactive games during the evening reception.
5 Team-building Activities That Will Pull on Attendees' Heartstrings
From building wheelchairs for dogs to clearing beaches of microplastics, these 5 teambuilding activities leave a lasting impression on participants.
Trends & Insights
Attendees Want “Why,” Not “Wow,” Says New Report
Forget spectacle, today’s attendees are looking for connection, outcomes, and purpose. Freeman’s latest research exposes a widening gap between what event planners think audiences want, and what they actually desire.
Event Leaders Are Too Overwhelmed by Logistics to Innovate
A new report by ELX finds that a majority of leaders lack the time and budget to take their skills — and those of their teams — to the next level.
Why Brands Are Doubling Down on Live Events in the Age of AI Noise
Brands are making bold experiential moves, and the events industry stands to benefit — if it delivers on the promise of meaningful experiences.
Venues
How Meeting and Event Spaces Foster Employee Connection in Today’s Hybrid World
Planners can maximize interaction among office staff members by meeting in person and creating experiences outside of the office in unique venues. Learn how Convene has designed its venues to meet the demands of companies bringing together teams of remote workers.
How Historic Destinations Can Spur Innovation Among Meeting Planners
Budapest’s rich history and modern amenities make it an ideal location for planners, particularly for large conferences. Learn how to utilize the Hungarian capital’s culture to spark innovation at your next meeting.
Independent Properties: When the Hotel Becomes the Experience
With the transformation of events into experiences, planners say that independent hotels offer distinct advantages, such as flexibility, creativity and authenticity.
Wellness
There’s a Need For Mental Health Training for Planners. Some Companies are Stepping Up.
Employers are getting proactive about the stress that event planners face in their daily jobs, and providing mental health training. Will industry associations be next?
Keeping Cool and Connected: Attendee Wellbeing Strategies for Summer Outdoor Events
Ensure attendee wellbeing at summer outdoor events with tips on heat, hydration, accessibility, and real-time engagement.
Inside a Wellness-First Approach to Meetings, Caesars-Style
Caesars Entertainment prioritizes wellness by making it part and parcel of successful modern event strategies. They even took the show on the road to demonstrate the difference their approach makes for wellness-minded (and wellness-challenged) event and meeting planners.
Women Leaders in Meetings
Women Leaders in Meetings: Marybeth Roberts
Marybeth Roberts was on the forefront of the strategic meetings management movement decades ago. Today she is as passionate as ever about innovating and driving cost efficiencies.
Women Leaders in Meetings: Cassandra Farrington
Cassandra Farrington didn’t just build a media brand, she helped professionalize an industry long dismissed as fringe. By turning MJBizCon into the must-attend event for cannabis professionals, she proved that credibility, scale, and community could grow even in the most uncharted business terrain.
Women Leaders in Meetings: Lori Allen
Lori Allen, vice president, global event operations at MetLife, strives to be the kind of leader who understands what her team needs and creates an environment where they're safe to express that.