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Accessibility & Inclusion

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Announcements

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Budgeting & Cost Savings

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10 Must-Know Terms for Budgeting

The world of budgeting has its own vocabulary – and you, as a planner, need to speak the same language as the CFO.

Meeting Budgeting 101  

Planners spend most of their time on design and logistics, but at the foundation of every successful event lies a balanced budget.

Tipping Etiquette for Planners

A mandatory service charge doesn’t always get back to the team, some employees can’t accept cash, and minimum wages differ by state. There’s nothing simple about tipping.

Careers & Personal Development

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So, You Want to Become a Meeting Planner?

Behind every unforgettable event is a meeting planner making magic happen. If you're organized, calm under pressure, and love bringing people together, this career could be your perfect fit. Learn about the key skills, certifications, salary expectations, and steps to start your journey in event planning.

Contracts & Duty of Care

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How to Address Tariffs in Event Contracts

Tariffs can trigger unexpected cost spikes for both planners and suppliers. Building flexibility into contracts through substitutions and force majeure protections can help mitigate financial surprises and keep events on track.

Parking Lot Safety: What Planners Need to Know

With car break-ins surging in some U.S. cities, business event planners must now consider parking lot safety as part of their site selection and contract process. 

Coronavirus

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Planners Beware, Covid Cases on the Rise

A new Covid variant is sweeping across the United States. One industry professional raises the alarm after contracting the virus at a recent convention.

What E3’s Cancellation Means for the Meetings Industry

65,000 attendees, 4,000 jobs, and $88 million in revenue won't be coming to Los Angeles in June, with leading video-game-industry trade show E3 canceled for 2023. It was meant to be the first in-person show since 2019. However, major exhibitors were unwilling to commit. Will other events follow suit?

China Shutters Major Event 9 Hours Before Opening Due to Covid Outbreak

TCT Asia, a major trade show, was shut down by Shenzhen authorities nine hours before it was set to open due to Covid numbers in the city creeping up to 24. Navigating policies and enforcements like this is a challenge for show and event planners, but it’s a reality that’s here to stay.

Destinations

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Kansas City Meetings: Big-City Energy, Budget-Friendly Value

As attendees put the decision to attend certain meetings under the microscope, there’s intense pressure for meeting professionals to find a destination that delivers one-of-a-kind culture. It’s why second-tier spots like Kansas City are standing out with the ability to create first-class experiences.

McCormick Place Drops OVG from Venue Management Deal

Oak View Group (OVG) had a short-lived venue management deal at McCormick Place. The Metropolitan Pier and Exposition Authority, owner of the convention center campus, will take over management duties on July 1.

Diversity and Inclusion

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WorldPride 2025 a Go Despite Sponsorship Losses and Travel Challenges 

The shifting political landscape in the U.S. is casting a shadow over WorldPride 2025, with sponsors pulling out and international travelers facing growing uncertainty. While organizers remain steadfast in their commitment to hosting the global event, concerns over all Pride events are mounting.

Event Companies Doubling Down on DEI 

At a time when some companies are scrubbing DEI from their websites and annual reports, others in the meetings industry are speaking out about the importance of diversity.

New All-Female Leadership Takes Helm at SoolNua

After three decades of industry bromance, Patrick Delaney and Pádraic Gilligan are letting go of the steering wheel at SoolNua, handing the keys to an all-female leadership duo.

Event Design

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Meetings Innovator: Tahira Endean

IMEX Head of Programming Tahira Endean lives and breathes creativity. So it makes perfect sense that she would dream up the idea of categorizing ‘joy’ as a KPI — and then write an entire book about it.

43 Tips to Prepare Your Event Planning Strategy in 2025

Technology, sustainability, and personalization are already here. How we integrate them in a way that feels fresh, impactful, and unforgettable will set the event planning strategy in 2025 and the years ahead.

CEO Video: How Wordly Advances Live Translation With AI 

Wordly CEO Lakshman Rathnam highlights the growing demand for live translation in meetings and events, emphasizing how AI and automation are transforming efficiency, scalability, and accessibility to better serve diverse global audiences and attendees.

Event Inspiration

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Event Promotion Wording: A Key to Effective Event Marketing

Effective event promotion wording attracts attendees and strengthens your marketing strategy. Craft clear, engaging messages that resonate, create urgency, and highlight key benefits to make your event unforgettable.

How Visit Atlantic City Is Rethinking What Blended Travel Really Means

Many destinations still separate blended travel into distinct categories: There’s business time and leisure time before or after the meeting or event. But in reality, this isn’t how meeting attendees view their trips. Visit Atlantic City is making major changes to deliver a more unified experience and challenge the traditional boundaries between work and play.

Event Logistics & Operations

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What is a Site Selection Company?

Many event planning companies offer site selection among their suite of services, but some companies specialize in finding the right venue for your meeting or incentive trip — at no cost to you.

6 Tips to Make Registration a Breeze

Registration is attendees’ first impression of an event — and involves much more than just filling out a form and printing a badge.

Event Management

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The Silent Power of Seating Charts

Images from President Jimmy Carter’s funeral showed how the seating arrangement spurred some unlikely encounters. Your seating strategy has the power to do the same.

Event Marketing & Promotion

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Event Technology

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Event Tech News Roundup: February–March 2025

The recent wave of event news suggests that the sector is in a period of strategic execution. Companies are tightening their focus, refining core tools, expanding reach, and layering in AI where it makes tangible impact.

Planners Share Their Top AI Prompts

Pick a task, from emails to seating charts to FAQ documents, and there’s probably a way AI can help, said these two meeting pros during Skift Meetings’ recent AI & the Future of Events virtual event.

Ideas & Inspiration

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6 Fresh Takes on Wellness at Meetings

The focus at meetings today is no longer about making the case to include wellness but on finding new and creative ways to do so.

How Can Speakers Bureaus Help With Your Meeting?

It can be a daunting task to choose a speaker from the thousands listed online. Enter speakers bureaus, which not only represent curated collections of speakers but also manage all the details for planners.

Incentive Travel

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Amway Brings 16,000-Person Incentive Group to Melbourne

For its 30th Birthday Celebration, Amway's 16,000 delegates will use a total of 32,000 room nights, dine in 50 different restaurants, and visit dozens of local attractions throughout the month of April. 

Industry News

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Association Events Navigate Federal Policy Changes

Shifting U.S. federal policies are affecting association event attendance, especially among international participants. In response, associations are changing event formats, meeting locations, and contracts amid ongoing uncertainty.

Commerce, Not Content, Drives Events, New Freeman Report Finds

In a tighter economy, events must deliver a return on investment. Commerce has overtaken content as the primary reason professionals attend events, a shift that’s expected to accelerate as budgets tighten and event attendance becomes more selective. 

Meetings Innovators

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Meetings Innovator: Kathryn Frankson

From robots to rock 'n' roll stages, Money20/20's marketing guru Kathryn Frankson has a knack for turning heads and raising eyebrows. But behind the wild ideas and viral moments is a seasoned innovator with some serious wisdom to share.

Meetings Innovator: Anh Nguyen

When Anh Nguyen realized the events industry's "do-it-all-yourself" culture wasn't compatible with motherhood, she built a solution: a collaborative network of senior planners. But that's just one of her many innovative approaches to working in the meetings industry.

Mary Jo Blythe: Meetings Innovator

Forever changing the lives of front-line hospitality workers – one person at a time – is Mary Jo Blythe’s mission as founder of The Above and Beyond Foundation.

On The Road

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Expert Advice for Surviving Long-Haul Travel

The goal for meeting planners flying long-haul is to arrive fresh and ready to work. Who better to ask for advice on how to do that than fellow travelers and flight attendants?

People

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Megan Henshall: Meetings Innovator

Rehumanizing corporate life is the new mission of Google Xi. Its founder, Megan Henshall, is Skift Meeting's first-ever Meetings Innovator.

Skift Meetings Podcast

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AI and the Human Touch

On this episode of the Skift Meetings Podcast, we delve into the transformative impact of artificial intelligence on the events industry while emphasizing the enduring importance of human connection.

Sustainability

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MCI's Green Push: Rethinking Event Sourcing

MCI's sustainability push could disrupt site sourcing. Its bespoke, standardized metrics call for transparency, and may set the tone for industry-wide change.

Technology

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Toolkit

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How Much Do Meeting Planners Make?

Meeting planner salaries vary widely, based on education and certifications, experience, region of the country, and type of organization.

Trends & Insights

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Exhibition Industry Projects Strong Growth Through 2025

The exhibition industry is expecting an almost 20% increase in revenue for 2025. Driving the bulk of the growth are emerging markets, and almost half of exhibition companies worldwide are looking to expand their workforce.

Why This Event Planner Got His MBA

For Cambridge Innovation Institute's Scott Arrington, a newly minted MBA is already helping him in his planner role. But he's the first to admit that grad school isn't for everyone.

The Future of Live Tourism: Key Insights from Davos

Live tourism is reshaping cities, economies, and how we connect. But as global leaders at the World Economic Forum discussed, a sustainable future for these mega-gatherings depends on much more than just filling seats.

Venues

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Wellness

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Women Leaders in Meetings

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Women Leaders in Meetings: Pat Schaumann

Few people can claim to have helped create an entire discipline within the meetings industry. Pat Schaumann is one of them. Her work in healthcare meeting compliance has become the global standard.

Women Leaders in Meetings: Liz Irving

Liz Irving's journey to CEO of Clarion Events North America proves that sometimes the best career moves start with saying "yes" to the jobs nobody else wants. In a candid interview, Irving dishes on leadership, vulnerability as a superpower, and why you should never wait for permission to speak.

Women Leaders in Meetings: Nicola Kastner

With a career steeped in strategic event leadership, Kastner’s focus on data-driven decision-making sets a high bar for industry leadership.