All Topics
Accessibility & Inclusion
Meetings can be a stressful setting for people with anxiety, depression, substance abuse issues, and other challenges. Here are ways to help these attendees get the most out of your meeting.
5 Tips for Accommodating Halal and Kosher Diets at Meetings
Planning ahead is the key to meeting attendees’ special dietary requirements, especially for kosher and halal meals.
7 Tips for Creating a Lactation Room at Your Meeting
The days of pumping milk in public bathrooms are gone, replaced by comfortable private spaces for nursing moms. Here’s how to create one for your event.
Announcements
Who Attends Skift Meetings Forum (And Why You Should Too)
Skift Meetings Forum has firmly established itself as a premier event for senior planners and event industry leaders who are driving change and shaping the future of global meetings. If…
Skift Meetings Forum Returns to NYC With a Sharper Lens on Event Strategy
This is where real event strategy happens. Skift Meetings Forum returns this September, built for senior planners navigating higher expectations, tighter budgets, and an industry that refuses to stand still.
Stand Out in the Meetings & Events Space: Your Guide to the Skift IDEA Awards
Did you know this year’s Skift IDEA Awards will celebrate the Meetings & Events Industry across four categories? Here’s your step-by-step guide to make sure your submissions stand out from the crowd.
Budgeting & Cost Savings
10 Must-Know Terms for Budgeting
The world of budgeting has its own vocabulary – and you, as a planner, need to speak the same language as the CFO.
Meeting Budgeting 101
Planners spend most of their time on design and logistics, but at the foundation of every successful event lies a balanced budget.
Tipping Etiquette for Planners
A mandatory service charge doesn’t always get back to the team, some employees can’t accept cash, and minimum wages differ by state. There’s nothing simple about tipping.
Careers & Personal Development
AI Prompts to Help Planners Achieve Clarity, Build Confidence, and Stay Organized
Who better to create supportive and empowering AI prompts for event planners than a former planner-turned-coach with firsthand experience?
Thinking of Starting Your Own Business? Planners Share Their Biggest Challenges
From managing cash flow to juggling responsibilities, there’s a lot to learn when planners open their own shop.
Tax Time Means Stress for Independent Planners. Here’s Some Advice.
A tax expert offers some advice for independent planners facing their least-favorite task — filing their taxes.
Contracts & Duty of Care
Tariffs, Riots, Travel Bans: Contract Language to Protect Planners
Tariff-driven price increases and international attendee cancellations can cost companies big bucks — unless they’ve addressed these in their contracts.
How to Address Tariffs in Event Contracts
Tariffs can trigger unexpected cost spikes for both planners and suppliers. Building flexibility into contracts through substitutions and force majeure protections can help mitigate financial surprises and keep events on track.
Parking Lot Safety: What Planners Need to Know
With car break-ins surging in some U.S. cities, business event planners must now consider parking lot safety as part of their site selection and contract process.
Coronavirus
Planners Beware, Covid Cases on the Rise
A new Covid variant is sweeping across the United States. One industry professional raises the alarm after contracting the virus at a recent convention.
What E3’s Cancellation Means for the Meetings Industry
65,000 attendees, 4,000 jobs, and $88 million in revenue won't be coming to Los Angeles in June, with leading video-game-industry trade show E3 canceled for 2023. It was meant to be the first in-person show since 2019. However, major exhibitors were unwilling to commit. Will other events follow suit?
China Shutters Major Event 9 Hours Before Opening Due to Covid Outbreak
TCT Asia, a major trade show, was shut down by Shenzhen authorities nine hours before it was set to open due to Covid numbers in the city creeping up to 24. Navigating policies and enforcements like this is a challenge for show and event planners, but it’s a reality that’s here to stay.
Destinations
How Louisville Looks at the Bigger Picture of Event Sustainability
As event organizers aim to uplevel their sustainability efforts, Louisville is the place to make it happen. Bourbon City is leading the way toward a brighter future with programs that are building a better community.
11 Fresh Options for Meeting in the Western U.S.
The Western region of the U.S has always been known for its innovation, and these new and newly renovated properties include a just-introduced culinary concept hotel and the only hotel in the U.S. with on-site flight simulators.
San Antonio’s New Tourism Chief Faces Early Test Amid High-Stakes Conference Setback
As San Antonio welcomes its new tourism chief and prepares to showcase the city to 3,000 event professionals, the sudden postponement of a major cybersecurity conference signals broader industry challenges.
Diversity and Inclusion
How Wordly Enables Inclusive Meetings With AI: Watch Video
Everyone deserves a seat at the table, no matter what language they speak. Wordly helps organizations create more inclusive meetings and events by using AI to provide real-time translation and captioning, making it easier for global teams to participate fully and stay connected.
How Louisville’s Award-Winning Charm Built a Top Event Destination
With two convention centers, accommodation options that cater to every type of attendee, and an airport with nonstop service to 38 destinations, Louisville checks all the boxes of a premier convention city. To understand its magic, though, you need to look at something that cannot be built: the authentic sense of Southern charm that defines the community.
One of Nation’s Largest Trans Conferences Ends Annual Event, Latest LGBTQ Cancellation
As anti-LGBTQ+ legislation escalates in the U.S, events serving these communities are shifting away from in-person conferences. Some feel more cancellations are to come.
Event Design
The Spotlight Fades on Celebrity Speakers
As budgets tighten and return on investment comes under scrutiny, planners are rethinking the value of high-priced celebrity speakers. Instead, they’re prioritizing industry experts who offer actionable insights, often for a fraction of the cost.
How Convene’s Full-Service Approach Streamlines Event Planning
With timelines shrinking and attendee expectations rising, meeting planners are seeking out venues to eliminate friction at every turn. Convene’s vertically integrated model sets the benchmark for the next generation of all-in-one event spaces.
Meetings Innovator: Tahira Endean
IMEX Head of Programming Tahira Endean lives and breathes creativity. So it makes perfect sense that she would dream up the idea of categorizing ‘joy’ as a KPI — and then write an entire book about it.
Event Logistics & Operations
5 Best Practices for Successful Sales Kickoff Meetings
The sales kickoff is a huge opportunity to pump up the sales force — and unquestionably a company’s most important meeting of the year.
What is a Site Selection Company?
Many event planning companies offer site selection among their suite of services, but some companies specialize in finding the right venue for your meeting or incentive trip — at no cost to you.
6 Tips to Make Registration a Breeze
Registration is attendees’ first impression of an event — and involves much more than just filling out a form and printing a badge.
Event Management
Planner Left Stranded After Hotel Changes Hands
No rooming lists, diagrams, or BEOs — and no responses to her calls or emails — left this planner on edge as her hotel went through a change of ownership just weeks before her meeting.
Is Your Event Really Ready for Crisis?
A checklist alone isn’t a crisis plan. True event security demands a collaborative, evolving process that plans for every what-if.
In a World of Uncertainty, Contracts Are Event Planners’ First Line of Defense
Event organizers can’t control global crises, but they can control their contracts, which are now a critical first line of defense.
Event Marketing & Promotion
5 Strategies for Marketing Events to a Younger Audience
Planners spend a lot of time and effort tailoring meeting content and delivery to younger attendees. Make sure your marketing efforts get the same level of attention.
Pop-Up Events: Do’s and Don’ts
Pop-up events might have started out as a trend but they’ve become an integral part of the marketing mix.
Event Promotion Wording: A Key to Effective Event Marketing
Effective event promotion wording attracts attendees and strengthens your marketing strategy. Craft clear, engaging messages that resonate, create urgency, and highlight key benefits to make your event unforgettable.
Event Technology
“Think of AI as an Idea Generator”: One Planner Shares Her Prompts
Think of AI as a starting point for sparking creativity — not as the final word — says this event strategist.
Projection Mapping Guide for Events: How to Plan, Create & Execute
3D projection mapping is a powerful tool to captivate audiences and maximize event ROI. And the best part, it might be more affordable than you think.
Planners Share Their Top AI Prompts
Pick a task, from emails to seating charts to FAQ documents, and there’s probably a way AI can help, said these two meeting pros during Skift Meetings’ recent AI & the Future of Events virtual event.
Ideas & Inspiration
Walking Meetings Are a Thing: What Planners Need to Know
Planners are finding that meeting and networking while walking is not just good for your health — it also increases productivity and creativity.
6 Fresh Takes on Wellness at Meetings
The focus at meetings today is no longer about making the case to include wellness but on finding new and creative ways to do so.
How Can Speakers Bureaus Help With Your Meeting?
It can be a daunting task to choose a speaker from the thousands listed online. Enter speakers bureaus, which not only represent curated collections of speakers but also manage all the details for planners.
Incentive Travel
Geopolitics, Inflation, Staffing: Incentive Planners Share Their Top Pain Points and Solutions
Incentive experts stress the importance of a Plan B and C as the geopolitical landscape shifts and costs continue to skyrocket.
How AI, Gen Z, and Geopolitics Are Reshaping Incentive Travel
The Incentive Research Foundation’s annual gathering spotlighted industry-defining trends, emphasizing that research is crucial as incentive travel faces major shifts ahead.
Group vs. Individual Incentive Trips: Companies Weigh the Pros and Cons
Though many attendees prefer individual incentives, their companies don’t want to let go of the level of control they have with group trips.
Industry News
Bezos-Sánchez Wedding: A Case-Study in Complex Event Planning
While media coverage centered on A-list guests and spectacle in Venice, planners focused on how shifting event venues, layered security, and logistical complexity were managed under pressure.
Canceled Events, Lost Jobs: How Trump-Era Policies Are Hitting the Meetings Industry
New government policies and cutbacks, along with rising costs, have forced planners to rethink logistics and cancel meetings. This may result in some going out of business.
Planners Fear Immigration Crackdowns Will Make Hotel Labor Shortages Worse: Exclusive Survey
The hospitality industry has struggled with a labor shortage since the Covid pandemic. Now, immigration enforcement and an anti-immigrant sentiment are adding a new layer of complexity.
Inspiration
Experiential Marketing for Events: 21+ Examples That Actually Worked
Get these four things right, and your experiential marketing campaign will drive engagement, brand loyalty, and measurable ROI for your event.
Planner Turns Job Search Struggles Into Support Group
A senior planner who lost her job twice decided to channel the challenges of her unemployment journey into an online support group for fellow planners.
How Visit Atlantic City Is Rethinking What Blended Travel Really Means
Many destinations still separate blended travel into distinct categories: There’s business time and leisure time before or after the meeting or event. But in reality, this isn’t how meeting attendees view their trips. Visit Atlantic City is making major changes to deliver a more unified experience and challenge the traditional boundaries between work and play.
Meetings Innovators
Meetings Innovator: Kathryn Frankson
From robots to rock 'n' roll stages, Money20/20's marketing guru Kathryn Frankson has a knack for turning heads and raising eyebrows. But behind the wild ideas and viral moments is a seasoned innovator with some serious wisdom to share.
Meetings Innovator: Anh Nguyen
When Anh Nguyen realized the events industry's "do-it-all-yourself" culture wasn't compatible with motherhood, she built a solution: a collaborative network of senior planners. But that's just one of her many innovative approaches to working in the meetings industry.
Mary Jo Blythe: Meetings Innovator
Forever changing the lives of front-line hospitality workers – one person at a time – is Mary Jo Blythe’s mission as founder of The Above and Beyond Foundation.
On The Road
17 Must-Have Gadgets for Planners on the Go
These gadgets will make your travel to your meeting easier, and ensure that once you are on site, you’re ready for whatever comes up.
Expert Advice for Surviving Long-Haul Travel
The goal for meeting planners flying long-haul is to arrive fresh and ready to work. Who better to ask for advice on how to do that than fellow travelers and flight attendants?
Where Can On-the-Go Planners Find Healthy Airport Food?
Believe it or not, healthy food does exist when you’re traveling — you just need to know where to look.
People
Megan Henshall: Meetings Innovator
Rehumanizing corporate life is the new mission of Google Xi. Its founder, Megan Henshall, is Skift Meeting's first-ever Meetings Innovator.
Falling Down Stairs, Talking to Strangers: How Planners Got Their Start
The more you ask planners how they got their start in the meetings industry, the more random the stories become.
San Francisco Travel Association’s New CEO Outlines Plans to Escape the City’s Doom Loop Narrative
Anna Marie Presutti is finding new ways to increase funds for the San Francisco Travel Association, which is crucial to revitalizing its meetings and events business.
Skift Meetings Podcast
AI and the Human Touch
On this episode of the Skift Meetings Podcast, we delve into the transformative impact of artificial intelligence on the events industry while emphasizing the enduring importance of human connection.
Has Wellness Reached a Tipping Point?
With all the talk in the industry about integrating wellness into events, have meetings really become healthier?
IMEX America 2024 in Review: From Baseball to Pickleball, the Industry Is All-In on Personalized Experiences
In this episode of the Skift Meetings Podcast, we recap the record-breaking IMEX America 2024, diving into industry trends and the innovations shaping the future of events.
Sustainability
Meet in Fort Myers With Eco-Friendly Event Options
With over 290,000 square feet of meeting space, sustainable venues, and immersive CSR experiences like mangrove planting and oyster bed restoration — all set against stunning natural backdrops — Fort Myers' islands, beaches, and neighborhoods are a top choice for eco-conscious event planners.
Sustainability and Inclusion: How Melbourne Elevates International Conferences
Melbourne stands out as a premier conference destination, offering the perfect blend of business and leisure. With Australia's largest conference facilities, Indigenous cultural experiences, sustainable venues, and a vibrant city atmosphere — all within 90 minutes of natural attractions and wineries — it creates inclusive, memorable events for global attendees.
MCI's Green Push: Rethinking Event Sourcing
MCI's sustainability push could disrupt site sourcing. Its bespoke, standardized metrics call for transparency, and may set the tone for industry-wide change.
Technology
Cvent’s AI Makeover Targets Planners, Hotels, and the Future of Sourcing
The launch of CventIQ represents a significant bet on AI becoming the backbone of Cvent's entire ecosystem, predictable buzzwords included.
Event Tech News Roundup: April–May 2025
The event tech landscape continues its AI acceleration, with several major platforms — as well as destinations and companies outside the event tech sector — rolling out AI-powered features. Meanwhile, strategic acquisitions signal ongoing industry consolidation.
Cvent Resumes Acquisition Spree Buying Spatial Tech Company Prismm
Despite current economic headwinds, Cvent has restarted its acquisition spree by adding one of the few companies that specialises in 3D visualization of event spaces.
Toolkit
Meetings Face New Hurdles for LGBTQ+ Attendees. Here’s What Planners Can Do.
Planners can take steps to ensure that their events remain inclusive.
6 Things to Consider Before You Hire a Speaker
The right speaker can make or break your event. Considering the makeup of your audience and your meeting’s objectives will guide you toward the best decision.
So, You Want to Become a Meeting Planner?
Behind every unforgettable event is a meeting planner making magic happen. If you're organized, calm under pressure, and love bringing people together, this career could be your perfect fit. Learn about the key skills, certifications, salary expectations, and steps to start your journey in event planning.
Trends & Insights
CEO Turnover Hits Record High – That Means More Corporate Events
A wave of CEO turnover is creating new demand for in-person gatherings. From leadership summits to town halls, companies are convening under new leadership.
How Risk Managers Keep Their Own Attendees Safe
Other events could take a page from the volumes of safety advice that Riskworld, the world’s largest gathering of global risk professionals, creates for its attendees.
“More Sales, Less Margin”: Why Association Events Are Getting Harder to Pull Off
Associations are treating their event strategy like a Netflix series instead of a Hollywood blockbuster, but success isn't guaranteed.
Venues
How Meeting and Event Spaces Foster Employee Connection in Today’s Hybrid World
Planners can maximize interaction among office staff members by meeting in person and creating experiences outside of the office in unique venues. Learn how Convene has designed its venues to meet the demands of companies bringing together teams of remote workers.
How Historic Destinations Can Spur Innovation Among Meeting Planners
Budapest’s rich history and modern amenities make it an ideal location for planners, particularly for large conferences. Learn how to utilize the Hungarian capital’s culture to spark innovation at your next meeting.
Independent Properties: When the Hotel Becomes the Experience
With the transformation of events into experiences, planners say that independent hotels offer distinct advantages, such as flexibility, creativity and authenticity.
Wellness
Want More Engaged Attendees? Focus Less on Time, More on Energy
Event professionals are moving beyond traditional scheduling and focusing on energy management to design experiences that support how people process and retain information.
Yoga, Vegan Menus: Events Get a Wellness Makeover
Wellness at meetings has evolved from a perk into an intentional business strategy, making them more productive for both the organizer and the attendees.
In an AI World, Brené Brown Says Vulnerability Is Your Competitive Edge
In an era of remote work and AI, the renowned researcher argues that emotional awareness isn't just feel-good fluff, it's the key to making business meetings work.
Women Leaders in Meetings
Women Leaders in Meetings: Janet Traphagen
Janet Traphagen has spent her career helping define what leadership looks like in the business events space, not just through her rise at Creative Group, but through the values she champions: emotional intelligence, authenticity, and culture as a performance driver.
Women Leaders in Meetings: Anne Marie Rogers
Anne Marie Rogers believes in the power of women to elevate other women — and she lives it every day.
Women Leaders in Meetings: Pat Schaumann
Few people can claim to have helped create an entire discipline within the meetings industry. Pat Schaumann is one of them. Her work in healthcare meeting compliance has become the global standard.